Field Marketing Coordinator

Summary

Join Newsela as their Field Marketing Coordinator and collaborate with Marketing, Sales, Customer Success, and Sales Development teams to execute integrated field marketing programs. You will support quarterly field marketing plans, execute lead generation campaigns, create scalable GTM playbooks, adapt sales collateral, manage collateral libraries, maintain inventory, and collaborate on regional campaign calendars. This role requires a passion for localized marketing, experience working with Sales and Customer Success teams, and strong project management skills. The ideal candidate is organized, comfortable with ambiguity, and thrives in a fast-paced environment. Compensation includes a base salary of $68,000-$75,000, incentive stock options, and benefits.

Requirements

• You’re interested in transitioning to a career in marketing, or have 1 year of experience in marketing
• You’ve got a knack for making marketing assets and activation feel personalized
• You have experience working closely with Sales and Customer Success teams to drive growth and retention
• You are meticulously organized with an ability to work and demonstrate grace under pressure
• You have strong project management and entrepreneurial skills to work independently on complex projects
• You are comfortable with ambiguity and can move forward in this environment

Responsibilities

• Collaborate with Field & Account-Based Marketing Manager to support quarterly field marketing plans, market responsive requests, and events for priority local markets
• Execute state-specific and regional lead generation campaigns using various channels such as custom landing pages, webinars, digital marketing, direct mail, and in-person events with the support of Field & Account-Based Marketing Manager
• Support creation of scalable GTM playbooks, supporting SDRs in setting meetings, and generating pipeline across regions (ex: state deals, state mandates)
• Adapt sales collateral and sales enablement tools as needed for the specified segments within specified regions/accounts for key priority markets
• Refresh a library of self-service, customizable templates used by Sales and Customer Success
• Manage our internal library of collateral and campaigns in Highspot, monitoring and reporting on usage
• Maintain swag inventory, at-scale events materials, collateral, and coordinate in-person event logistics
• Collaborate with Field & Account-Based Marketing Manager, Regional Sales Managers, and field teams to develop a prioritized regional campaign and event calendar, attending in-person events as needed

Preferred Qualifications

• You are passionate about localized marketing and love working side-by-side with Marketing, Sales and Customer Success teams
• You have an interest in revenue marketing, and you want to dig into campaign performance and follow your leads through the funnel into closed-won opportunities
• You love working in a fast-paced, high-output setting, while also finding opportunities to scale for broader impact and efficiency

Benefits

• Incentive stock options
• Benefits