Field Marketing Manager / Senior Manager

Summary

Join Veeva Systems, a leading industry cloud company, as a Manager or Senior Manager of Field Marketing. You will be responsible for developing and executing strategic marketing plans for Veeva's Commercial Cloud products, leading a variety of marketing programs across channels, and owning program reporting and metrics. This role requires a minimum of 4 years of B2B enterprise software or high-growth SaaS startup marketing experience, excellent communication skills, and strong project management skills. You will also need experience with marketing automation platforms and CRM systems. This position offers a competitive salary, benefits, and the opportunity to work in a dynamic and fast-paced environment.

Requirements

• Minimum of 4 years of B2B enterprise software or high-growth SaaS startup marketing experience, with increasing responsibility and direct experience owning a wide variety of programs, tactics, and channels
• Excellent communication skills, with experience writing engaging, value-driven, and customer-first campaign copy
• Ability to work and communicate with all levels in the organization
• Well-organized with very high attention to detail and strong project management skills
• Self-directed and able to manage multiple projects under aggressive timelines and expectations
• Working, hands-on experience with marketing automation platforms (Marketo, HubSpot or equivalent) and CRM systems
• Growth-minded and a team player with a positive attitude

Responsibilities

• Develop and execute the strategic, integrated marketing plan for one or more Veeva Commercial Cloud products
• Lead and support a broad mix of marketing programs across channels – including digital marketing, Veeva and industry events, webinars, paid and organic social, advertising and syndication – for your assigned product(s)
• Own programs (webinars, customer meetings, events) end to end, including ideation, execution, and measurement
• Help organize and coordinate Veeva and industry events, including logistics, contract negotiations, internal and external communications, speaker management, event app management, and reporting
• Write compelling copy that converts for landing pages, email, and social media
• Build and maintain a complete, accurate contact database for marketing and sales in partnership with marketing operations; coordinate outbound communications with other field marketers to drive engagement through nurture programs
• Coordinate with internal teams, such as product marketing, creative services, sales, strategy, marketing operations, content, product, customer success, public relations, and digital, to execute programs successfully
• Own program reporting and metrics
• Own annual planning and budget management for your product(s)

Preferred Qualifications

• Experience developing and executing account-based marketing programs
• Experience with customer retention, cross-sell, and upsell campaigns
• Experience with vertical marketing, especially the life sciences industry, is a plus but not required

Benefits

• Medical, dental, vision, and basic life insurance
• Flexible PTO and company paid holidays
• Retirement programs
• 1% charitable giving program