Field Marketing Manager / Senior Manager

closed
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Veeva Systems

πŸ’΅ $75k-$175k
πŸ“Remote - United States

Summary

Join Veeva Systems, a leading industry cloud company, as a Manager or Senior Manager of Field Marketing. You will be responsible for developing and executing strategic marketing plans for Veeva's Commercial Cloud products, leading a variety of marketing programs across channels, and owning program reporting and metrics. This role requires a minimum of 4 years of B2B enterprise software or high-growth SaaS startup marketing experience, excellent communication skills, and strong project management skills. You will also need experience with marketing automation platforms and CRM systems. This position offers a competitive salary, benefits, and the opportunity to work in a dynamic and fast-paced environment.

Requirements

  • Minimum of 4 years of B2B enterprise software or high-growth SaaS startup marketing experience, with increasing responsibility and direct experience owning a wide variety of programs, tactics, and channels
  • Excellent communication skills, with experience writing engaging, value-driven, and customer-first campaign copy
  • Ability to work and communicate with all levels in the organization
  • Well-organized with very high attention to detail and strong project management skills
  • Self-directed and able to manage multiple projects under aggressive timelines and expectations
  • Working, hands-on experience with marketing automation platforms (Marketo, HubSpot or equivalent)Β and CRM systems
  • Growth-minded and a team player with a positive attitude

Responsibilities

  • Develop and execute the strategic, integrated marketing plan for one or more Veeva Commercial Cloud products
  • Lead and support a broad mix of marketing programs across channels – including digital marketing, Veeva and industry events, webinars, paid and organic social, advertising and syndication – for your assigned product(s)
  • Own programs (webinars, customer meetings, events) end to end, including ideation, execution, and measurement
  • Help organize and coordinate Veeva and industry events, including logistics, contract negotiations, internal and external communications, speaker management, event app management, and reporting
  • Write compelling copy that converts for landing pages, email, and social media
  • Build and maintain a complete, accurate contact database for marketing and sales in partnership with marketing operations; coordinate outbound communications with other field marketers to drive engagement through nurture programs
  • Coordinate with internal teams, such as product marketing, creative services, sales, strategy, marketing operations, content, product, customer success, public relations, and digital, to execute programs successfully
  • Own program reporting and metrics
  • Own annual planning and budget management for your product(s)

Preferred Qualifications

  • Experience developing and executing account-based marketing programs
  • Experience with customer retention, cross-sell, and upsell campaigns
  • Experience with vertical marketing, especially the life sciences industry, is a plus but not required

Benefits

  • Medical, dental, vision, and basic life insurance
  • Flexible PTO and company paid holidays
  • Retirement programs
  • 1% charitable giving program
This job is filled or no longer available

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