πMexico
Field Marketing Manager / Senior Manager
closed
Veeva Systems
π΅ $75k-$175k
πRemote - United States
Summary
Join Veeva Systems, a leading industry cloud company, as a Manager or Senior Manager of Field Marketing. You will be responsible for developing and executing strategic marketing plans for Veeva's Commercial Cloud products, leading a variety of marketing programs across channels, and owning program reporting and metrics. This role requires a minimum of 4 years of B2B enterprise software or high-growth SaaS startup marketing experience, excellent communication skills, and strong project management skills. You will also need experience with marketing automation platforms and CRM systems. This position offers a competitive salary, benefits, and the opportunity to work in a dynamic and fast-paced environment.
Requirements
- Minimum of 4 years of B2B enterprise software or high-growth SaaS startup marketing experience, with increasing responsibility and direct experience owning a wide variety of programs, tactics, and channels
- Excellent communication skills, with experience writing engaging, value-driven, and customer-first campaign copy
- Ability to work and communicate with all levels in the organization
- Well-organized with very high attention to detail and strong project management skills
- Self-directed and able to manage multiple projects under aggressive timelines and expectations
- Working, hands-on experience with marketing automation platforms (Marketo, HubSpot or equivalent)Β and CRM systems
- Growth-minded and a team player with a positive attitude
Responsibilities
- Develop and execute the strategic, integrated marketing plan for one or more Veeva Commercial Cloud products
- Lead and support a broad mix of marketing programs across channels β including digital marketing, Veeva and industry events, webinars, paid and organic social, advertising and syndication β for your assigned product(s)
- Own programs (webinars, customer meetings, events) end to end, including ideation, execution, and measurement
- Help organize and coordinate Veeva and industry events, including logistics, contract negotiations, internal and external communications, speaker management, event app management, and reporting
- Write compelling copy that converts for landing pages, email, and social media
- Build and maintain a complete, accurate contact database for marketing and sales in partnership with marketing operations; coordinate outbound communications with other field marketers to drive engagement through nurture programs
- Coordinate with internal teams, such as product marketing, creative services, sales, strategy, marketing operations, content, product, customer success, public relations, and digital, to execute programs successfully
- Own program reporting and metrics
- Own annual planning and budget management for your product(s)
Preferred Qualifications
- Experience developing and executing account-based marketing programs
- Experience with customer retention, cross-sell, and upsell campaigns
- Experience with vertical marketing, especially the life sciences industry, is a plus but not required
Benefits
- Medical, dental, vision, and basic life insurance
- Flexible PTO and company paid holidays
- Retirement programs
- 1% charitable giving program
This job is filled or no longer available
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