Field Marketing Manager

Summary

Join Samsara, a pioneer in the Connected Operations™ Cloud, as a Regional Field Marketing Manager in Mexico City. You will lead strategic marketing initiatives, plan and execute field marketing programs and events, and create compelling content to drive demand generation and strengthen brand positioning. This role requires strong event execution and project management skills, content development experience, and a deep understanding of B2B marketing. You will be responsible for developing event-related content, managing event budgets, collaborating with marketing teams, and building relationships with customers and partners. This remote position offers the opportunity to impact industries that run our world, build your career, and be part of a high-caliber team.

Requirements

• 5+ years of experience in field marketing or event marketing, with a proven ability to manage end-to-end event execution and contribute to broader go-to-market strategies
• Demonstrated success in creating and executing impactful, customer-facing content as part of integrated marketing initiatives
• Strong storytelling and writing skills, with the ability to translate complex ideas into clear, compelling narratives
• Excellent time management and prioritization skills; able to deliver high-quality work on deadline in a dynamic environment with multiple moving parts
• Proficient in using data and analytics to assess the performance and impact of content and marketing programs
• Self-starter with a proactive mindset—able to work independently, take initiative, and contribute strategic ideas that align with marketing goals
• Exceptional communication and interpersonal skills, with strong organizational and project management capabilities
• Strategic thinker with attention to detail and the ability to juggle multiple priorities effectively
• Willingness to travel up to 30% for events and on-site activations

Responsibilities

• Lead the strategy, planning, and flawless execution of field marketing programs and events tailored to specific business needs, ensuring alignment with broader organizational goals
• Define and track key performance metrics, conduct post-event analyses, and deliver actionable ROI insights to drive ongoing optimization
• Represent the brand at key events, ensuring consistent messaging and delivering exceptional, high-impact experiences
• Manage and optimize event budgets, continuously evaluating outcomes against objectives to refine future efforts
• Collaborate closely with central and regional marketing teams, as well as cross-functional partners, to align on strategy and meet pipeline generation goals
• Create, curate, and manage event-related content, such as promotional emails, landing pages, presentations, and on-site materials, that enhances the attendee experience and reinforces key messaging
• Develop a variety of marketing assets—including one-pagers, reports, guides, videos, and ebooks—that effectively communicate the value of our solutions and elevate brand presence
• Build and manage relationships with customers and partners as part of event programming—coordinating panels, speaker engagements, and strategic conversations that highlight real-world success stories and deepen audience connection
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices

Preferred Qualifications

• Passion for experimentation, measurement, and optimization to drive ROI continuously
• Comfortable in a fast-paced environment with the ability to assess, prioritize, pivot, and problem-solve across multiple projects
• A good understanding of B2B sales processes and customer journeys
• Expertise in B2B marketing tech stacks, including Salesforce, tableau and splash, is a plus

Benefits

Full time employees receive a competitive total compensation package along with employee-led remote and flexible working, health benefits, Samsara for Good charity fund, and much, much more