Field Marketing Manager

Summary

Join a growing events team as a Field Marketing Manager, assisting in increasing awareness of Honeycomb through events and campaigns, generating leads, and driving revenue.

Requirements

• 3-5 years experience in event or field marketing, preferably in B2B SaS market
• Experience developing and executing ABM strategies a plus
• Experience with Salesforce
• Experience Outreach, Asana, Highspot, and/or gifting platforms is a plus
• Excellent written and verbal communication skills
• Experience in and a passion for converting amazing events into qualified leads driving the business forward
• Exhibit creative problem-solving skills and ability to identify next steps, with meticulous attention to detail and deadlines
• Proven capacity for exceptional customer service to internal and external stakeholders
• A self-starter with the initiative to drive projects to completion independently
• The desire to excel in a fast-paced environment
• Experience with Google Sheets, Google Slides, and Google Drive, Slack with ability to learn new software quickly

Responsibilities

• Assisting, accelerating, and creating sales opportunities to drive revenue through custom events, field initiatives and other campaigns
• Creating strategy and tactics to increase MQA to SQL conversion rates from Lead Gen programs - including A/B testing, new CTAs, content, etc
• Planning, producing, and executing 3rd party and 1st party events that are virtual and/or in-person
• Supporting internal communication across multiple departments (sales, marketing, customer success) on expectations, goals, deliverables, event logistics, acquisition of attendee & sponsor lists, and performance
• Collaborating with demand gen team on programs that drive pre-show interest, attendance, and post-show conversion activity and engagement
• Managing key metrics such as pipeline, influence revenue opportunity conversion, % net new contacts to db, etc
• Reporting on the impact that field events have on top target accounts, including account engagement and pipeline growth. This includes ensuring that attribution is being correctly and properly reported
• Training GTM teams on content, processes, and workflows surrounding field events and programs
• Aligning with key stakeholders, such as sales and PR to maximize value and accelerate deals
• Assist leadership with initiatives and projects, as needed

Benefits

• Base pay (range) of $140,000- 160,000
• A stake in our success - generous equity with employee-friendly stock program
• Time to recharge - Unlimited PTO and paid sabbatical
• A remote-first mindset and culture (really!)
• Home office, co-working, and internet stipend
• 100% employee/75% for dependents coverage for all benefits
• Up to 16 weeks of paid parental leave, regardless of path to parenthood
• Annual development allowance