Senior Field Marketing Manager

Summary

Join Brex, the AI-powered spend platform, as a Field Marketing Manager in the Commercial segment to lead field marketing initiatives, drive brand awareness, and support sales efforts through targeted events and programs.

Requirements

• Proven track record with 3+ years of experience developing and executing B2B SaaS field marketing strategies and 5+ years experience preferred
• Strong business acumen with demonstrated success implementing segment marketing programs and measuring ROI
• Ability to lead multiple initiatives and deliver under tight deadlines
• Familiarity with CRM systems, sales execution platforms, and marketing automation tools
• Experience building strong rapport and partnership with AEs, SDRs and Sales Leadership
• Willingness to travel for events and field marketing activities

Responsibilities

• Develop and execute field marketing strategies that align with Brex’s overall marketing and sales goals, focusing on driving pipeline generation and accelerating deals
• Collaborate with Brex’s channel partners to co-market events and initiatives that increase reach and awareness within target markets
• Analyze and report on the success of field marketing activities using data and KPIs such as lead generation, pipeline growth, and customer engagement
• Allocate and manage field marketing budgets, ensuring efficient use of resources and maximizing ROI
• Deploy marketing campaigns and programs tailored to the specific needs and preferences of your segment; these can include but are not limited to email sequences, calling campaigns, webinars, in-person events, meeting incentives, etc
• Train and coach SDRs to make full use of content, offers, and campaigns to most effectively engage and qualify leads
• Advocate for the sales segment you support and help the rest of the marketing department understand their priorities
• Ensure that all field marketing initiatives maintain brand consistency and align with Brex’s core messaging and value propositions