Field Marketing Specialist

Summary

Join BeatBox Beverages as a Field Marketing Specialist in Sacramento! In this role, you will be the local face of BeatBox, building networks and executing marketing programs. You'll translate national strategies into local activations, manage a team of brand reps, and collaborate with sales teams. Success requires strong marketing, event planning, and communication skills, along with experience in the beverage industry. This position offers a competitive salary, bonus potential, and the opportunity to significantly impact brand growth in a dynamic market. Travel is required up to 40% of the time.

Requirements

• Maintain a state sampling license to legally handle and pour alcohol at events
• Deep understanding of the beverage industry, including knowledge of different types of beverages and the competitive landscape
• Ability to develop and execute marketing strategies and campaigns that drive brand awareness and product sales
• Proficiency in planning and executing events and promotions, such as product launches, tastings, and sponsorships, to engage consumers and build brand loyalty
• Ability to connect with consumers, gather feedback, and build relationships to enhance brand loyalty
• Excellent verbal and written communication skills to convey marketing messages effectively to a diverse audience, including consumers, retailers, and distributors
• Confidence and proficiency in delivering presentations to both small and large groups, showcasing product features and benefits
• Knowledge of sales processes and the ability to collaborate with sales teams to achieve revenue targets
• Creative thinking to develop innovative marketing ideas and campaigns that set the brand apart in a competitive market
• Skill in managing marketing budgets efficiently to maximize return on investment
• Ability to identify and address challenges and obstacles that may arise during marketing initiatives
• Willingness to adapt to changing market conditions and consumer preferences
• Strong networking and relationship-building skills to collaborate effectively with distributors, retailers, and other stakeholders
• Effective organizational skills to manage multiple marketing initiatives and events simultaneously
• A keen eye for detail to ensure marketing materials, events, and promotions are executed flawlessly
• Awareness of and compliance with industry regulations, especially if working with alcoholic beverages
• Experience and skill in conducting product sampling events and activities
• A genuine passion for the beverage industry and enthusiasm for promoting and representing the brand
• 2 years of field marketing experience in beverage, CPG, clothing, lifestyle, or health and beauty
• 1 year experience in a leadership/management role to achieve a common goal or objective in a brand sampling environment motivating brand ambassadors towards success
• Success in building collaborative projects from idea to execution
• Marketing communication with emphasis on building strategic partnerships
• Travel up to 40% of the time

Responsibilities

• Win over the 21+ consumers to bring BeatBox to life in your market!
• Build a local network while infusing national strategies and philosophy in the field
• Translate national programs into successful local activation through product sampling, event partnerships, and on-premise activation
• Hire, train, and staff a field marketing team of brand reps to execute on-premise activations, off-premise activations, local events, influencer/VIP support, product drops, and any additional field marketing efforts
• Align with your SEM/Sales counterparts to support activations, merchandising, and sales blitzes in your area
• Activate national events with other FMSs/Brand Reps in regional territories
• Develop relationships with on-premise managers, off-premise managers, and wholesale sales and marketing departments
• Ride-alongs with distributors to help with sales support
• Ability to maintain storage facility, infrastructure, product inventory, swag, and any additional marketing materials assigned to your area
• Identify event opportunities in your area that require sampling activations
• Identify Beatbox influencers and partnership opportunities to support your local market
• Develop social media content that could be used in local area campaigns

Preferred Qualifications

Alc beverage experience is a plus!

Benefits

$65,000.00 - $72,500.00 + Bonus