Field Marketing Specialist

Summary

Join Sumo Logic as a Field Marketing Specialist and develop, execute localized marketing strategies to drive new business and customer expansion. You will leverage your B2B SaaS expertise to create and implement field marketing campaigns and innovative events. Adapt global programs to the North American market, collaborating with sales and regional teams. Responsibilities include building and managing marketing campaigns, implementing marketing activities (virtual events, roadshows, ABM campaigns), and collaborating with cross-functional teams. You will pilot new strategies, manage budgets, and utilize marketing analytics to measure success. The role requires 5+ years of B2B SaaS field marketing experience in North America, proven pipeline growth, and expertise in marketing platforms.

Requirements

• 5+ years of B2B SaaS Field Marketing experience, with a proven track record of driving pipeline growth in North America
• Ability to adapt to the dynamic nature of a growth company and its evolving priorities
• Problem-solving and analytical skills, using data to measure and optimize campaign performance
• Expertise in managing marketing budgets
• Experience in marketing platforms such as Salesforce, Marketo, and 6Sense, as well as G-suite, Slack, and other communication tools

Responsibilities

• Build and manage marketing campaigns that create new opportunities, engage prospects, and advance pipeline opportunities to support revenue growth
• Implement and manage marketing activities such as virtual events, roadshows, ABM campaigns, and lead generation initiatives, ensuring delivery on time and within budget
• Collaborate cross-functionally with marketing, creative, brand, and sales teams to align and deliver impactful campaigns and initiatives
• Collaborate with Sales, Partner Marketing, and Regional Partner Sales Managers to drive new logo acquisition through channel partners
• Pilot new marketing strategies to enhance pipeline growth, improve efficiency, and meet evolving business needs
• Manage the allocated budget for field marketing activities, ensuring optimal ROI and cost-effectiveness
• Utilize marketing analytics and reporting tools to measure the success of field marketing initiatives, providing regular updates to the marketing and leadership teams

Benefits

• Bonus or commission plans
• Benefits offerings
• Equity awards