Full Stack Product Marketing Lead

Summary

Join our team as a strategic, growth-oriented Product Marketing Lead to drive the market success of a new product from 0 to 1 and unlock new segments and growth potential for Gusto. This senior individual contributor role will own the market success of the new product, working closely with Revenue teams to plan and execute GTM campaigns.

Requirements

• 8+ years in Product Marketing roles
• 10+ year track record of success driving 0 to 1 B2B SaaS GTM strategies and product launches of significant scale (e.g., over $100M in annual revenue)
• Experience using customer insights and data to inform segmentation, buyer personas, messaging, competitive positioning, pricing recommendations, and go-to-market plans
• General management mindset, exceptional cross-functional collaboration and leadership, and the ability to communicate effectively with senior leadership teams

Responsibilities

• Understand the market: Identify unmet/underserved customer needs and develop ideal customer profile and segmentation
• Create Positioning, Messaging, and Packaging: Articulate who we serve, how we are differentiated and deliver value, and develop value propositions and messaging
• Deliver Go-to-Market Strategy and Business Impact: Use insights on how to reach target customers across their buying journey to design go-to-market strategies that hit metrics that matter, including leads, adoption and revenue targets
• Strategy and Planning: Serve as the connective tissue between GTM, Product and other cross-functional teams to drive strategy, goal setting, execution, and business performance measurements
• Performance Measurement: Define key performance indicators (KPIs) and metrics to track the success of product launches that ladders up to overall business and marketing objectives

Benefits

Our base salary cash compensation range for this role is $147,000 to $185,000 in Denver and most other remote locations, and $173,000 to $215,000 in San Francisco and New York City