Technical Product Marketing Lead

Summary

Join Dagster Labs as the Technical Product Marketing Lead and build the product marketing function from the ground up. You will report to the Head of Marketing and Developer Relations, setting the direction of the overall product marketing strategy. This includes positioning and messaging, sales collateral, competitive differentiation, technical evangelism, and go-to-market initiatives. You will collaborate with founders and executives to drive revenue growth and product adoption. The ideal candidate has experience with developer tools and understands open-source and enterprise GTM motions. This is a full-time, competitively-paid position with benefits and a remote work option.

Requirements

• 5+ years of experience in product marketing in B2B, preferably in data engineering, data orchestration, or other developed-focused companies
• Strong understanding of data technologies, market trends, and customer needs
• Proven track record of developing and executing comprehensive go-to-market strategies for complex data and software products for midmarket and enterprise companies
• Excellent written and verbal communication skills, with the ability to translate complex technical concepts into compelling narratives
• Experience managing stakeholder expectations and driving consensus on cross-functional decisions with Sales, Customer Success, Marketing, and Executive Stakeholders
• Familiarity with marketing analytics and ability to use data to inform decision-making
• Strong project management skills and ability to handle multiple priorities simultaneously

Responsibilities

• Lead product marketing initiatives to build product positioning, craft messaging frameworks, establish a framework for product launches, develop a product launch roadmap, and influence our GTM strategy
• Crystallize our ICP and associated buyer/influencer personas, and develop psychographic profiles for those personas
• Develop differentiated and compelling messaging to convey Dagster’s value to our target personas across segments and verticals
• Educate and enable our Sales and Customer Success teams on product capabilities and features, and our differentiation; build battle cards, objection handling guides, and discovery questionnaires; partner with sales/CS on ROI/TCO/BVA assessments
• Oversee the successful launch of new products and features by developing launch plans, coordinating with cross-functional teams, and executing high-impact campaigns that drive adoption
• Collaborate with content marketing, demand generation, and sales teams to develop content (blogs, case studies, white papers, datasheets, solution docs, and videos) across different stages of the marketing funnel
• Pulling on larger industry and vertical trends, create thought leadership content for our blog, social media, conference presentations, and third-party bylines that showcase our company's point of view and product innovation
• Monitor and analyze competitor activities, market trends, and emerging technologies in the data space. Use these insights to inform messaging and positioning
• Work closely with product, sales, customer success, and technical teams to ensure alignment and support for marketing initiatives

Preferred Qualifications

• Experience as a solution engineer, solution architect, product manager, or a similar technical customer-facing role
• Experience with open-source software marketing

Benefits

• Remote work stipend to cover the cost of home office equipment and anything else that makes your remote work location comfortable, productive, or successful
• Cover the cost of a coworking or office space if you're fully remote
• Full-time, competitively-paid position with benefits
• The estimated annual cash salary for this role is $160,000 - $220,000