Global Marketing Manager & Squad Lead

Summary

Join Karo Healthcare, a global personal-care retail company, as their Global Marketing Manager & Squad Lead in London. This hands-on role offers full global ownership, driving growth across iconic brands. You will build and execute global brand growth plans, create brand assets and guidelines, and develop digital-first communication strategies. Collaboration with markets, internal functions, and external agencies is key. The position requires strong analytical skills, P&L management experience, and proven success in brand building. Growth opportunities and a positive work environment are offered.

Requirements

• Proven track record of successful brand building and P&L management in competitive categories; growing sales, margin, share and equity
• Experience on a variety of brands & categories across European markets, ideally in both in-market and above-country marketing roles
• Ability to strongly contribute to brand planning – at a local and global level
• Experience in developing and executing new growth-driving creative ideas and initiatives, derived from powerful data-driven insight
• Leadership capability in the development and delivery of successful integrated digital campaigns in collaboration with external agencies, as part of broader connections plans and based on performance tracking
• Demonstrated capability creating fit-for purpose brand programmes and implementing them consistently across touchpoints and markets
• Demonstrated ability to develop and execute winning innovation and new price/pack/channel range solutions, including flawless delivery of global launches
• Highly skilled in delivering brand performance and leading complex cross-functional initiatives with successful outcomes, within a remote matrix organisation
• Strong commercial acumen with experience in P&L leadership/budget management, pricing and COGs strategy development
• Highly analytical with a data-driven, performance approach

Responsibilities

• Build the global 1-3 year brand growth plan and drive the performance in line with this plan, in collaboration with the markets
• Create the global brand growth model, producing all hero brand assets and guidelines
• Strong articulation of a winning brand purpose, with differentiated claims and a strong visual brand language
• A winning digital-first communications plan, covering always-on and campaign needs. Including an ecosystem of hero content (primarily for digital channels) to win the moments that matter on the path to purchase
• Digital-first media guidelines for local execution
• Innovation pipeline, in line with the required rate and pace to win in the market. Including new products, line extensions, upgrades and price/pack/channel solutions to maximise physical availability, especially in E-Commerce
• Executional guidelines, including pricing and promo guidelines
• Partner with the brand’s design markets to design and deploy a winning, insight-driven and highly competitive programme, also providing thought-leadership on winning local amplification and activation plans, especially in digital
• Partner with other internal functions and external agencies to lead creation and delivery of best in class plans, programmes, initiatives and activities, delivered fast to win in the market
• Analyse global and local brand performance, identifying drivers (to double-down on,) drainers (to fix,) quickly driving corrective action. Share best practice across markets
• Identify opportunities and deliver appropriate Geo-Expansion for the brand

Benefits

• Private Healthcare Plan
• Pension Plans
• Life Assurance
• Work From Home
• Training & Development
• Opportunity to create, grow, and encourage
• Flexible schedule and life work balance
• Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry
• Very positive work environment in a dynamic, international, and motivated team
• Start-up spirit while being a part of the large international organization with strong values