Google Ads and SEO Strategist

Summary

Join our team as a part-time Google Ads & SEO Specialist with potential for full-time employment, and contribute to our growth in the online education space.

Requirements

• Proven experience with Google Ads media buying, ideally managing budgets of $20K-$25K+ per month
• Ability to utilize both industry-standard and cutting-edge Google Ads strategies to effectively capture high-converting leads (e.g., negative keywords, bidding analysis, competitor audits, split testing, control campaigns)
• Skilled in SEO strategy and proficient with tools like Semrush and Ahrefs to research the competitive landscape, develop/optimize website copy and search tags across the platform, and boost organic traffic and conversions
• Expertise in content creation for SEO, developing engaging blogs, meta tags, and ad copy
• Analytical mindset with a solid grasp of performance metrics (e.g., ROAS, CAC, LTV) and ability to use marketing attribution tools like WickedReports
• Self-starter comfortable with minimal supervision, flexible, and organized
• Experienced in the continuing education, online learning, or info product space with a data-driven approach to campaign optimization

Responsibilities

• Building and implementing a comprehensive Google Ads campaign strategy focused on driving conversions and achieving optimal ROAS
• Developing and executing an SEO strategy that emphasizes on-page optimizations, content creation, and keyword analysis
• Regularly analyzing and adjusting campaigns to improve performance against budget goals, using tools like WickedReports
• Providing weekly progress reports on campaigns, transitioning to less frequent reporting as familiarity with the role increases

Benefits

• Flexible work schedule with the opportunity to manage hours independently as expertise in the role develops
• Training and tools provided, including additional software and resources as needed