Content Marketing Manager

Summary

Join GroundTruth, a media platform that drives in-store visits and other real business results, as a B2B storyteller with strong social media and content development skills to develop engaging corporate marketing content.

Requirements

• A degree in communications, marketing or related field
• 3-5 years experience of deep understanding of email marketing experience, including developing email marketing strategies, building email nurtures, and automation journeys, OR 5-6 years experience as a Marketing Generalist or Specialist, Sales Marketing Manager, Content Strategist, or related role in similar field
• Excellent writing and presentation skills (writing samples required); ability to write, edit, publish content, and implement stakeholder feedback
• Familiarity with AP Style guide and experience writing B2B related content; B2C industry knowledge a plus
• Hubspot, Asana, WORDPRESS, or Salesforce experience a plus
• Strong project management skills
• Proficient in commonly used content development tools such as Microsoft Office applications and Google applications
• A strong attention to detail and well-versed in corporate and creative writing styles
• Experience with Google Analytics, and social media measurement/ listening tools a plus
• Understanding of the digital, mobile, programmatic and ad ecosystem

Responsibilities

• Proactively work with GroundTruth Teams to identify and craft company success stories, news, and research insights that appeal to customers, partners, and the press
• Manage and monitor social media channels and website content for opportunities to engage with customers, press, and employees
• Work closely with various internal and external stakeholders to create and distribute relevant communications, including topic areas that fall within product and corporate performance
• Partner with the GroundTruth Insights Team to develop and publish data-focused content across social media and our corporate website
• Work closely with agency resources to provide support for PR programs such as award submissions, blog content, and SEO programs
• Help grow and evolve GroundTruth’s content program by tracking and reporting on related quarterly metrics to guide the expansion and evolution of the program
• Work closely with other marketing team members to develop and curate content for company newsletters, events, webinars, and corporate web pages, including the company blog
• Prioritize and manage projects, as well as interact with department leaders to help ensure overall success
• Provide content counsel and support to internal clients while managing internal stakeholders’ expectations
• Support go-to-market products and corporate programs
• Work with cross functional teams and have experience interacting with all parts of the business
• Be proactive in submitting ideas and feedback with direction at a strategic level
• Work independently, they work hand in hand with managers on prioritizing workloads and programs
• Sometimes requires senior level input on submitted work to ensure alignment with strategies and quality expectations from other departments

Benefits

• Remote-first philosophy, subject to each manager’s discretion depending on the needs of the role
• Flexible vacation
• Daily lunch credit when working in-office
• Fully stocked snacks and beverages
• 401(k) employer match
• Fully-paid medical premiums for employees
• Generous parental leave
• Active DEIB Committee with regular initiatives
• Inclusion Academy seminars
• Wellness and gym reimbursement
• Family and pet expense reimbursement
• Education and coaching reimbursement program
• Option for mobile phone reimbursement or separate company phone
• Equity analysis to ensure fair pay