Digital Content Strategist

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Pearl Talent

๐Ÿ“Remote - Philippines

Job highlights

Summary

Join a leading provider of plumbing services as a Digital Content Strategist and spearhead innovative digital marketing strategies to drive online/SEO growth.

Requirements

  • Proven experience in digital marketing or SEO within the plumbing or HVAC industry
  • Expertise in SEO, Google Local Search/maps, Google Ads, Facebook Ads, and content creation
  • Proficiency in WordPress, HubSpot, and design tools (Canva/Adobe Creative Suite)

Responsibilities

  • Optimize Google Local Search and Maps listings for increased local visibility
  • Build and manage backlinks, starting with directory listings
  • Conduct ongoing SEO optimization to improve site ranking and organic traffic
  • Monitor and adjust SEO strategies based on performance and industry trends
  • Create, manage, and optimize Google Search Ads and Facebook Ads campaigns
  • Set up Facebook Ads, test performance, and adjust budgets based on results
  • Analyze campaign data to continuously improve ROI and lead quality
  • Collaborate with internal teams and external vendors for effective execution
  • Develop plumbing/HVAC-specific content, including 3-4 blog posts per month
  • Cross-post content across LinkedIn, Facebook, Instagram, and other platforms
  • Manage social media profiles to ensure consistent brand messaging

Benefits

  • Competitive Salary: Up to $1,700 per month, based on experience and skills
  • Remote Work: Fully remoteโ€”work from anywhere
  • Generous PTO: Ample paid time off to rest and recharge
  • Health Coverage: HMO coverage after 3 months for full-time employees

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