Digital Content Strategist

Summary

Join a leading provider of plumbing services as a Digital Content Strategist and spearhead innovative digital marketing strategies to drive online/SEO growth.

Requirements

• Proven experience in digital marketing or SEO within the plumbing or HVAC industry
• Expertise in SEO, Google Local Search/maps, Google Ads, Facebook Ads, and content creation
• Proficiency in WordPress, HubSpot, and design tools (Canva/Adobe Creative Suite)

Responsibilities

• Optimize Google Local Search and Maps listings for increased local visibility
• Build and manage backlinks, starting with directory listings
• Conduct ongoing SEO optimization to improve site ranking and organic traffic
• Monitor and adjust SEO strategies based on performance and industry trends
• Create, manage, and optimize Google Search Ads and Facebook Ads campaigns
• Set up Facebook Ads, test performance, and adjust budgets based on results
• Analyze campaign data to continuously improve ROI and lead quality
• Collaborate with internal teams and external vendors for effective execution
• Develop plumbing/HVAC-specific content, including 3-4 blog posts per month
• Cross-post content across LinkedIn, Facebook, Instagram, and other platforms
• Manage social media profiles to ensure consistent brand messaging

Benefits

• Competitive Salary: Up to $1,700 per month, based on experience and skills
• Remote Work: Fully remote—work from anywhere
• Generous PTO: Ample paid time off to rest and recharge
• Health Coverage: HMO coverage after 3 months for full-time employees