Graphic Designer

Summary

Join Certus as a Graphic Designer and play a crucial role in shaping our digital identity. You will create user-centric designs, engaging video content, and compelling visual assets aligned with our brand. Your work will support marketing initiatives, enhance user experience, and contribute to the success of our digital platforms. You will collaborate with internal teams and external vendors to deliver various materials for marketing campaigns and business initiatives. This role requires a strong understanding of brand standards and design principles, taking projects from concept to completion. You will be responsible for designing graphics, advertisements, and promotional materials for online courses and training programs.

Requirements

• Proven experience in graphic design, UI/UX design, and video production
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro, InDesign, etc.), Canva, and UI/UX tools like Figma or Sketch
• Strong understanding of typography, color theory, and layout principles
• Ability to create wireframes, prototypes, and high-fidelity UI designs
• Experience in video editing, motion graphics, and animation
• Knowledge of accessibility standards (WCAG) and best practices for inclusive design
• Basic knowledge of HTML and CSS as they relate to building website interfaces and best practices in implementing designs
• Strong storytelling ability to create engaging visual narratives
• Excellent communication and collaboration skills
• Excellent organizational skills and attention to detail
• Excellent time management skills with a proven ability to meet deadlines
• Ability to prioritize daily and weekly tasks and work with internal partners for assistance with prioritization, when needed
• Familiar with Scrum and Agile methodologies to break down tasks into sprints
• Excellent written and verbal communication skills
• Establish or contribute to brand guidelines to new and existing verticals
• Create and optimize design content for marketing strategies (email and postcard templates, ad graphics, etc.)
• Produce high quality designs that enhance user experience and brand satisfaction

Responsibilities

• Design engaging graphics, advertisements, and promotional materials for online courses, and training programs
• Develop compelling visuals for social media, email campaigns, landing pages, and digital ads
• Create visually appealing infographics, e-books, brochures, and presentations to support content marketing and sales efforts
• Design high-quality printed materials including postcard, flyers, banners, business cards, and event signage, ensuring print-ready formatting and alignment with brand guidelines
• Maintain and evolve brand identity across all marketing and digital assets to ensure a consistent look and feel
• Produce high-quality and engaging video content, including promotional videos, brand storytelling, animations, transitions, and motion graphics with brand elements for social media, YouTube, and paid marketing campaigns to increase course enrollments
• Design and optimize website landing pages, sales pages, and marketing funnels to drive engagement and conversions
• Design and develop visually appealing UI/UX for web and mobile applications, including wireframes, prototypes, and high-fidelity UI designs for marketing-related web assets
• Support A/B testing and usability research initiatives to improve user experience and conversion rates on digital marketing platforms
• Ensure all designs follow accessibility standards (WCAG) and responsive design best practices
• Work closely with marketing teams, content strategists, and copywriters to align visuals with campaign goals
• Support paid media campaigns by creating engaging ad creatives for platforms like Facebook, Instagram, LinkedIn, and Google Ads
• Manage multiple projects, ensuring timely delivery and adherence to brand guidelines
• Stay up to date with industry trends and best practices in graphic design, UX/UI, and video production