Growth Data Analyst

Summary

Join Fella Health as a Growth Data Analyst and contribute to delivering accurate, insightful data analysis and reporting that drives customer acquisition, retention, and revenue growth across our marketing channels.

Requirements

• Growth analytics expertise: 3+ years of experience in marketing analytics or growth-focused reporting roles, with deep understanding of digital marketing metrics and optimization techniques
• Marketing platform knowledge: Extensive experience working with Meta Ads, Google Ads, and other digital advertising platforms, including detailed understanding of their reporting APIs and data structures
• Technical skills: Proficient in SQL, Python, and other data manipulation languages, with experience integrating data from multiple sources including ad platforms, payment processors, and CRM systems
• Marketing analysis mindset: Exceptional ability to analyze campaign performance data, identify optimization opportunities, and derive actionable insights that drive growth
• Growth team collaboration: Strong experience working directly with growth teams, understanding their needs, and translating data insights into actionable recommendations for campaign optimization

Responsibilities

• Assess and enhance growth reporting infrastructure
• Audit: Conduct a comprehensive audit of our current marketing data integration and reporting processes, identifying opportunities to better connect ad platform data with revenue and customer data
• Strategize: Develop a unified marketing analytics strategy that aligns with growth team objectives. Set clear KPIs and standardized reporting across all channels
• Execute: Build and maintain a robust cross-channel reporting framework that consolidates data from Meta, Google Ads, Stripe, and our CRM to provide actionable growth insights
• Support growth team reporting needs - Work closely with the growth team to develop custom campaign performance dashboards, automate reporting workflows, and provide ongoing analysis to optimize marketing spend and improve ROAS
• Drive cross-channel insights - Combine data from multiple sources to uncover customer acquisition patterns, identify highest-performing channels and campaigns, and provide actionable recommendations for budget allocation
• Enhance marketing data infrastructure
• Develop self-service analytics capabilities
• Implement advanced marketing analytics
• Foster a data-driven growth culture

Benefits

• $18.5k-$25k/yr total compensation (salary + equity)
• Generous PTO with a yearly minimum (>2wks/yr)
• Remote: our team is fully distributed across the world and functions fully remotely
• Comprehensive medical insurance ($500/yr)
• Budget for books, courses, coaching ($400/yr)
• Budget for gym, health apps ($400/yr)