Growth Marketing Analyst

Summary

Join NoGood, an award-winning marketing agency, as a Paid Social Specialist! You will manage social media ad campaigns across various platforms (Facebook, Instagram, Twitter, etc.) for diverse clients, from startups to Fortune 500 companies. This role requires at least one year of experience managing ad spend of $10,000 or more, expertise in social media marketing, and strong analytical skills. You will collaborate with creative and product teams, provide strategic insights, and present weekly performance reports. NoGood offers a competitive salary, comprehensive benefits, a flexible work environment, and numerous professional development opportunities. We are committed to diversity, equity, and inclusion.

Requirements

• Minimum 1+ years of experience managing ad spend across across leading social advertising platforms such as Meta, LinkedIn, TikTok, and Pinterest
• Managed a monthly paid social budget of at least $10,000
• Deep knowledge liasoning with product to set up events on different ad platforms as well as ensuring all the events are setup properly and firing at the appropriate places
• You must have experience working with the branding/creative team to produce high quality ad assets that have proven to capture an audience’s attention and is on par with the branding guidelines
• You must have experience with walking through a reporting structure to communicate/display ad performance across different platforms and report on on-going experiments that need to be tested
• You must be highly analytical and obsessed with achieving client KPIs
• Expertise with the intersection of paid, owned and earned media in social campaign orchestration
• Passionate about the social media landscape, and can demonstrate thought leadership in the space

Responsibilities

• Provide strategic insight on emerging trends and industry developments as they impact the social media landscape
• Launch ad campaigns across paid social for many clients
• Become an expert on our clients' brands and goals and develop creative solutions that boost the brand’s reputation and conversions
• Have a deep understanding of our client’s products and competitors so you can launch the most effective ad campaigns that have high engagement
• Liaison with the branding/creative team to ensure all ad assets (static imagery & video) and ad copy are on par with the client’s brand guidelines
• Present weekly reporting on campaign performance, highlight what’s worked, new experiments to run, etc
• Act as an advisor to guide a client on improving their bottom of funnel performance to lower a client’s overall CAC and improve LTV
• Staying on top of client communication + demonstrate strong project management skills

Preferred Qualifications

• If you have experience managing spend for a D2C brand or B2B SaaS product, that’s a major plus
• If you have experience managing Paid Search accounts, that is a major plus
• Having experience with marketing attribution platforms such as rockerbox, appsflyer, etc is a major plus

Benefits

• Earn More, Together: Base Pay + Profit Sharing & Commissions Opportunities
• Health First: Premium Medical, Dental & Vision Coverage
• Flex Work Environment: hybrid at HQ and remote globally
• Set Up Shop: Home Office Stipend
• Recharge Anytime: Unlimited PTO Plan
• Family First: Paid Parental Leave Plan
• Secure Your Future: 401(k) Plan with Employer Matching
• Level Up: Mentorship & Career Growth Support
• Always Be Learning: Access to Top-tier Resources & Industry Experts
• Work Hard, Play Harder: Quarterly Team Trips (Onsite and Offsite)
• Mind & Body Wellness: Gym, Wellness, and Access to Mental Health Plans
• Fuel Your Day: Free Lunch, Snacks, Cold Brew, & Happy Hours
• Grow With Us: Endless Opportunities to Lead & Succeed
• Keep on Shining: Ongoing Employee Development Programs