Digital Marketing Analyst

Summary

Join Guidewheel, a company dedicated to optimizing factory performance through its FactoryOps platform, as a Digital Marketing Analyst (Contract). In this role, you will manage and analyze data from paid marketing campaigns, ensuring every campaign is optimized and every dollar is well spent. You will be responsible for setting up tracking and measurement, analyzing campaign performance, and uncovering insights to guide the growth strategy. You will work closely with the Growth team and cross-functional stakeholders in Sales, Product Marketing, and Design to ensure efficient and effective paid channels. This role is ideal for data-driven individuals who enjoy turning numbers into strategic recommendations.

Requirements

• Experience: 2–4 years of experience in a digital marketing, marketing analytics, or performance marketing role—ideally in B2B SaaS or demand gen environments
• Analytical Expertise: Strong skills in data analysis and performance tracking with experience using tools like Google Analytics, HubSpot, Excel/Google Sheets, and ad platform reporting dashboards
• Paid Channel Knowledge: Familiarity with paid media platforms (e.g., Google Ads, LinkedIn Campaign Manager, Meta), with an understanding of performance levers like targeting, bidding, and conversion tracking
• Problem-Solving Mindset: Ability to identify trends and anomalies, troubleshoot issues, and proactively suggest improvements based on data
• Clear Communicator: Comfortable turning complex data into simple, actionable insights for non-technical stakeholders
• Detail-Oriented: High attention to detail and accuracy in reporting and data management
• Growth-Focused: Curious, iterative, and always looking for new ways to improve performance and efficiency

Responsibilities

• Campaign Performance Analysis: Monitor and analyze performance across paid media channels (Google Ads, LinkedIn, Meta, etc.) to measure ROI, lead quality, and conversion rates
• Tracking & Attribution: Own the setup and maintenance of marketing analytics infrastructure, ensuring proper tracking, attribution, and data flow across platforms like HubSpot, Google Analytics, and ad platforms
• Budget & Spend Analysis: Track paid media spend and performance, providing regular insights on efficiency (CPL, CAC) and identifying opportunities to improve ROI
• Reporting & Insights: Build dashboards and recurring reports for stakeholders that highlight key performance indicators, campaign effectiveness, and opportunities for optimization
• Experimentation & Testing: Collaborate with the Growth and Creative teams to design A/B tests and experiments, using data to guide decisions on audience targeting, messaging, and creative strategy
• Lead Funnel Analysis: Work with Sales and RevOps to ensure campaign leads are converting down-funnel, adjusting strategy based on lead quality and pipeline contribution
• Market & Competitor Research: Support benchmarking and competitive analysis to identify best practices and growth opportunities in paid marketing

Preferred Qualifications

• Curious: You love digging into numbers, asking “why,” and uncovering hidden patterns
• Impact-Oriented: You focus on outcomes, not just outputs, and are always looking for ways to improve results
• Collaborative: You thrive in cross-functional environments and can communicate technical findings clearly to diverse teams
• Organized: You can manage multiple analyses, deadlines, and platforms without losing sight of the big picture

Benefits

• Actionable Insights: Your analysis leads to clear strategic decisions that improve paid channel performance
• Improved Efficiency: You help reduce CPL and CAC through better data visibility, optimization recommendations, and measurement accuracy
• Revenue Impact: Your insights contribute to measurable pipeline growth and marketing-sourced revenue
• Location: Remote (North America preferred)
• Compensation: $15-$50/hour, based on experience
• Commitment: Estimated 20–30 hours/week to start, with potential for extension or conversion based on performance and business needs