AllTrails is hiring a
Growth Marketing Associate

Summary

Join the AllTrails marketing team as a performance marketer focusing on paid search strategies to acquire new users. This role requires 1-2 years of experience in B2C digital marketing with expertise in mobile user acquisition and data analysis. Bonus points are given for subscription business or management consulting experience.

Requirements

• 1-2 years in B2C digital marketing with experience in mobile user acquisition, specifically search engine marketing (ASA, Google), display (UAC, GDN), Facebook/Instagram
• Expert data analysis skills, adept at manipulating large datasets and extracting meaningful insights
• Curious and educated on the latest digital marketing trends and issues
• Results orientation. You dig into the details and focus on what truly matters and are highly motivated by goal accomplishment
• Excellent communication. You can distill data into key themes or learnings, and succinctly and convincingly communicate these to stakeholders
• Empathy, open-mindedness, and humility
• Comfort with ambiguity and self-directed
• Passion for the outdoors

Responsibilities

• Executing performance marketing strategies within paid search to acquire new users
• Driving new marketing initiatives to further scale the business and improve efficiency of user acquisition efforts
• Analyzing performance trends and identifying opportunities for optimization

Preferred Qualifications

• Subscription business experience
• Management consulting experience

Benefits

• Competitive and equitable compensation plan
• Physical & mental well-being including health, dental and vision benefits + a monthly stipend for wellness expenses
• Trail Days: first Friday of each month off to hit the trails!
• Unlimited PTO
• Flexible parental leave
• Remote employee equipment stipend to create a great remote work environment
• Annual continuing education stipend
• Discounts on subscription and merchandise for you and your friends & family
• An authentic investment in you as a human being and your career as a professional