Remote Growth Marketing Associate

Summary

Join us at AllTrails, a global outdoors brand, as we build a marketing team to launch and scale creative and performance-driven marketing levers. This role focuses on leveraging paid search channels to reach people interested in the outdoors and introduce them to AllTrails.

Requirements

• 1-2 years in B2C digital marketing with experience in mobile user acquisition, specifically search engine marketing (ASA, Google), display (UAC, GDN), Facebook/Instagram
• Expert data analysis skills, adept at manipulating large datasets and extracting meaningful insights
• Curious and educated on the latest digital marketing trends and issues
• Results orientation. You dig into the details and focus on what truly matters and are highly motivated by goal accomplishment
• Excellent communication. You can distill data into key themes or learnings, and succinctly and convincingly communicate these to stakeholders
• Empathy, open-mindedness, and humility
• Comfort with ambiguity and self-directed
• Passion for the outdoors

Responsibilities

• Executing performance marketing strategies within paid search to acquire new users
• Driving new marketing initiatives to further scale the business and improve efficiency of user acquisition efforts
• Analyzing performance trends and identifying opportunities for optimization
• Leveraging historical data and conducting external benchmarking to inform strategy development
• Executing a roadmap of channel and creative tests, tracking learnings, and proposing new tests
• Developing processes to drive consistency and efficiency of execution
• Reporting learnings and impact to team members within the Growth Marketing team and across the organization

Benefits

• A competitive and equitable compensation plan; this is a full-time, salaried position that includes equity
• Physical & mental well-being including health, dental and vision benefits + a monthly stipend for wellness expenses
• Trail Days: first Friday of each month off to hit the trails!
• Unlimited PTO
• Flexible parental leave
• Remote employee equipment stipend to create a great remote work environment
• Annual continuing education stipend
• Discounts on subscription and merchandise for you and your friends & family