Senior Marketing Associate, Paid Media

Summary

Join our team as a Sr. Marketing Associate, Paid Media and drive efficiency, incrementality, and profitable long-term customer and business outcomes through paid media display and programmatic strategies.

Requirements

• 2+ years’ experience in display, programmatic digital marketing, growth, or demand generation
• Previous experience in Performance / Growth Marketing at a DTC Brand or agency preferred
• Proficiency in digital advertising platforms (e.g., Google Display Network, Criteo, etc.) to manage day-to-day performance and campaign optimization
• Results-oriented and data-driven mindset with a highly analytical view of A/B testing, optimizing customer acquisition costs, and analyzing campaign performance
• Proven ability to successfully manage internal and external partner relationships
• Proficient in Excel, experience with GA4 and BI tools (e.g., Tableau, Domo) are a plus

Responsibilities

• Develop, implement, and optimize comprehensive display advertising campaigns across multiple platforms
• Conduct thorough audience research and segmentation to ensure targeted reach and messaging
• Collaborate with creative teams to design compelling ad creatives, including banners, rich media, and video ads
• Analyze campaign performance data to provide actionable insights and recommendations for continuous improvement
• Implement A/B testing for ad creatives, targeting strategies, and landing pages to identify the most effective approaches and maximize campaign performance
• Manage budgets effectively, ensuring optimal allocation and spending efficiency across campaigns
• Partner closely with cross-functional teams including Analytics, Creative, Site Marketing and Product Development to execute full-funnel campaigns in support of awareness, consideration, and purchase KPIs
• Stay up-to-date with industry trends, emerging technologies, and best practices in display and programmatic advertising

Benefits

• Medical, dental, and vision insurance kick in on the first day of your 2nd month!
• 401k match. We know that saving for the future is important
• Open PTO Policy
• Disability and Life insurance. 100% employer-paid
• Pre-Tax Commuter Benefits
• Continued Education . Company-sponsored learning in leadership, professional skills, diversity & inclusion, and access to tuition reimbursement for role-specific trainings
• Employee Discounts
• Wellness Benefits. We offer access to exclusive discounts on gym memberships and more, as well as an Employee Assistance Program for 24/7 access to counseling