Kikoff is hiring a
Growth Marketing Associate

Summary

The job is for a Growth Marketing Associate at Kikoff, a fast-growing consumer fintech startup offering credit-building solutions. The role involves scaling up user acquisition efforts, improving creative performance, and identifying new channels to unlock higher volume within CAC/ROAS goals.

Requirements

• Strategic thinker able to breakdown and organize problems, assess opportunity areas, and develop big ideas and priorities to move the business forward
• Exhibits strong bias to action. Moves fast and flexibly, juggling multiple projects with the trustworthiness to execute on schedule at high-velocity and attention-to-detail
• Ability to define key marketing KPIs and break them down into their underlying drivers to understand and influence performance from first principles
• Understanding of hypothesis driven A/B, multivariate and incrementality testing with the ability to analyze test result data to tease out learnings and insights to inform future testing
• Understanding of what makes effective and strong direct response creative with a framework to keep adjusting and learning based on experimentation

Responsibilities

• Grow the number of users who join our program while keeping constant or improving our CAC/ROAS
• Own campaigns hand-on-keyboard across two or more online and offline channels, strategize and develop creative with our in-house creative agency, hypothesize and prioritize tests through the funnel and autonomously drive growth for the business
• Define, drive and measure KPIs for each campaign
• Continually design and execute AB tests to make the most effective campaigns
• Work cross-functionally to bring campaigns to life: working with designers, copywriters, product team, data analysts, and more

Preferred Qualifications

Experience in a fintech business, or a D2C industry and SQL proficiency is a bonus

Benefits

• Competitive pay based on experience
• Medical, dental, and vision coverage - Kikoff covers the full cost of health insurance for the employee!
• Stock Options
• Flexible vacation policy to help you recharge