Rocket Money is hiring a
Growth Marketing Associate

Summary

The User Acquisition Specialist role at Rocket Money involves managing user acquisition through multiple paid channels, analyzing performance data, and suggesting optimization opportunities. The candidate should have 1-2 years of professional experience in digital marketing, proficiency in using Facebook Ads Manager, excellent communication skills, advanced Excel skills (preferably with BI tools like Looker), and a love for taking initiatives.

Requirements

• 1 to 2 years of professional experience in digital marketing
• Hands on experience building ads and running campaigns across multiple UIs and optimizing towards ROAS (Facebook Ads Manager experience required)
• Excellent communication skills (Slack / email / phone / within team / with partners)
• Advanced Excel skills (experience with BI tools such as Looker a huge plus)

Responsibilities

• Support and own day to day optimizations and operations of user acquisition through multiple paid channels such as Facebook, TikTok, Snapchat, Google UAC, Ad Networks, and others with meticulous attention to detail
• Analyze multiple channels’ performance down to the most granular levels possible to shape a story and make recommendations from it
• Utilize deep channel learnings to suggest optimization opportunities that are backed by data and are aligned with UA team’s goals
• Work cross functionally with our in-house creative team and creative agencies
• Take initiative in supporting new channels as the company further diversifies its marketing mix
• Collaboratively build and execute a channel strategy to meet both short term and long term acquisition goals

Preferred Qualifications

Bonus points for proficiency with SQL

Benefits

• Health, Dental & Vision Plans
• Competitive Pay
• Matching 401k
• Unlimited PTO
• Lunch daily
• Snacks & Coffee
• Commuter benefits