Growth Marketing Specialist

Summary

Join Scale AI, a leading provider of AI solutions, as a Growth Marketing Specialist focused on paid acquisition. You will play a critical role in driving the growth of our global contributor base by managing and optimizing paid advertising campaigns on Meta and other social media platforms. This fully remote contractor position requires 2-3+ years of experience in managing paid marketing campaigns on Meta, strong analytical skills, and excellent communication skills. You will work with regional growth marketing leads, analyze campaign performance, and implement A/B testing strategies. The role involves collaborating with cross-functional teams and staying informed on the latest marketing trends. Scale AI offers a fast-paced, global environment and is committed to equal employment opportunity.

Requirements

• 2-3+ years of experience in managing paid marketing campaigns on Meta and other channels (strong focus on experience with Meta)
• Understanding of campaign management, targeting, bidding strategies, and performance optimization techniques on Meta
• Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
• Comfortable managing multiple campaigns on Meta
• Experience working with ad platform account managers/partners

Responsibilities

• Work with regional growth marketing leads across different regions to set up and manage paid advertising campaigns on Meta to acquire contributors worldwide
• Possess in-depth knowledge of Meta Ads platforms, including campaign setup, targeting, bidding strategies, ad formats, and reporting
• Continuously analyze campaign performance, identify areas for improvement, and implement A/B testing strategies to optimize key metrics (e.g., conversion rates, cost per acquisition)
• Help build strong internal processes for setting up, managing and reporting on campaigns on Meta
• Track and analyze key performance indicators, providing regular reports and insights to the growth marketing team and leadership
• Keep up-to-date on the latest trends, and best practices in marketing on Meta

Benefits

Fully-remote contractor position