Growth Marketing Strategist

Summary

Join Jobber, a rapidly growing Canadian startup, as a Growth Marketing Strategist and contribute to our Demand Generation team. You will identify and optimize new marketing channels, conduct A/B testing on various ad platforms, and collaborate with cross-functional teams. Responsibilities include developing and managing integrated marketing campaigns, analyzing campaign performance, and reporting on key performance indicators (KPIs). The ideal candidate possesses 2+ years of digital marketing experience, proficiency in online advertising, and strong analytical skills. Jobber offers a competitive salary, equity rewards, health and wellness stipends, retirement savings matching, an extended health package, and a dedicated talent development program.

Requirements

• 2+ years of experience in digital marketing or performance marketing
• Knowledge of online advertising campaign setup, optimization, and account management
• Experience with media buying on advertising platforms (e.g. Facebook, Google, Microsoft Ads, etc)
• Ability to initiate, develop, and maintain relationships with advertising partners
• Ridiculously awesome work ethic
• Ability to multitask and prioritize
• Be willing to take direction, be a team player, and exhibit initiative when working independently
• Adapt quickly to optimize efforts based on data-driven metrics and ever-developing tech
• Aptitude to work outside of your comfort zone and get things done quickly
• Organized and detail-oriented with great attention to accuracy
• Proficient in Google Sheets, Powerpoint, Keynote, or Google Slides to summarize and visualize concepts
• Ability to troubleshoot data issues
• Excellent written and oral communication skills, including strong writing and editing skills to technical and non-technical audiences

Responsibilities

• Identify new campaigns, strategies, and channel opportunities to acquire new customers
• Adopt an experimentation mindset of continuously testing new ideas and ad platforms
• Work collaboratively with other members of the Demand Generation team on initiatives that help optimize paid campaigns
• Collaborate with Analytics to refine targeting and optimize performance metrics and with Creative to develop ad assets tailored to campaign objectives
• Understand and drive analysis to prove the efficacy of media buying strategies for KPIs (LTV, MRR, CAC, ASP, etc.)
• Monitor, measure, and report on campaign performance and budgeting, as well as conduct ad hoc analysis to refine strategies
• Experience analyzing campaign performance using tools like Google Analytics, Looker, or Tableau to identify insights and optimize efforts
• Analyze and distill large amounts of data into reporting and data visualizations that clearly communicate business insights
• Communicate effectively and succinctly with internal and external partners to efficiently drive campaign performance
• Identify and troubleshoot data discrepancies (e.g. between ad platforms and internal BI tools) with data and analytics
• Support and manage communications with external partners and vendors

Preferred Qualifications

• Bonus points for experience working for a tech start-up or scale-up, especially in SaaS
• Bonus points for a good understanding of the challenges and opportunities for small home service businesses, including their decision-making process

Benefits

• Equity rewards
• Annual stipends for health and wellness
• Retirement savings matching
• An extended health package with fully paid premiums for body and mind
• A dedicated talent development program that includes career coaching and opportunities for career development
• A total compensation package that includes an extended health benefits package with fully paid premiums for both body and mind, retirement savings plan matching, and stock options
• A dedicated Talent Development function, including Development Coaches, to help build the career you want and hit the goals you set, while ensuring you’re reaching your fullest potential
• Support for all your breaks: from vacation to rest and recharge, your birthday off to celebrate, health days to support your physical and mental health, and parental leave top-ups to support your growing family