Head of Acquisition

Summary

Join our team as Head of Acquisition and lead the charge in devising and implementing multi-channel acquisition strategies for B2B crypto and FIAT projects within the iGaming industry. You will manage budgets, optimize existing channels, develop innovative strategies, and leverage data-driven decision-making. This role requires a strong affiliation network, experience in crypto projects within iGaming, and team management skills. You'll oversee third-party providers, lead influencer marketing campaigns, and manage social media and community activities. The ideal candidate is a results-oriented, ambitious individual with a passion for web3 and a proven track record of success in B2B iGaming acquisition.

Requirements

• Minimum 5 years' relevant experience in a digital marketing role, with at least 3 years spent within a senior role in iGaming
• At least 3 years of hands-on affiliation experience preferably in Crypto and iGaming
• Strong affiliation network and a proven track record of building successful affiliate partnerships
• Team management experience is essential, as well as experience in working on and leading cross-functional marketing projects
• A comprehensive understanding of online advertising campaigns, ad-serving technologies, tools and tracking infrastructure in terms of all social networks, search engines and affiliation is required
• Strong skills and experience in platforms such as Google Analytics, Tag Manager, Google Adwords, Ad servers, and other tools e.g. SEMrush, SimilarWeb etc
• Understanding of industry, product, geographical, legal and infrastructure opportunities/challenges
• Excellent English communication skills - both verbal and written
• Proven track record of delivering results for B2B iGaming brands via acquisition campaigns across a range of channels
• Data-driven and strategic mindset, that can break down large complex problems into actionable components
• Track record of applying data and a testing methodology to the acquisition of customers in scalable ways
• Attention to details, strong analytical and data visualization skills
• Able to work independently and as part of a remote and internationally dispersed team
• A results-driven, ambitious individual who’s looking to continue to build their career within an innovative web3 focussed company

Responsibilities

• Plan and implement a multi-channel strategy for cost-effective customer acquisition, including creation of an acquisition roadmap for key initiatives for an B2B crypto & FIAT projects
• Manage acquisition marketing budgets and scale these over multiple digital channels including but not limited to affiliation, PPC, social and community (e.g. Discord/Telegram) platforms
• Review, drive growth and optimize in existing marketing and acquisition channels through clear targeting and budgeting strategies, across multiple markets
• Development and delivery of innovative marketing strategies in collaboration with the rest of the marketing team
• Apply data-driven decision-making to all aspects of media buying to ensure the right targeting and efficient spending
• Scope and test new marketing channels which have the potential to scale e.g. partnerships
• Design and execute structured tests to drive insight and improve overall acquisition and conversion
• Oversee and participate in sourcing and management of third-party providers and partners, including affiliate marketing partners
• Lead Influencer Marketing campaigns, co-branding tests and partner search
• Lead on social media, community and CRO activities, having direct reports in these roles

Preferred Qualifications

• Experience in crypto projects within iGaming is very beneficial
• A proactive self-starter with a keen interest in or experience of crypto related projects in iGaming
• Strong “hands-on” mentality and ability to research, try and use new approaches and digital or new technology tools

Benefits

• Remote-first culture with a focus on meaningful meet-ups and relationships
• Office in Malta
• Private health & dental insurance
• Mental well-being programme
• Monthly work from home subsidy
• Work with an exceptional team with decades of iGaming experience