Head of Growth and Performance Marketing

Summary

Join Beautiful.ai as their Head of Growth & Performance Marketing and lead the charge in customer acquisition, product-led funnel optimization, and revenue growth acceleration. You will develop and execute a comprehensive growth marketing roadmap, manage paid media campaigns, and mentor a small team. This role requires close collaboration with various departments to ensure Beautiful.ai's offerings reach the right audience. You will be responsible for optimizing conversion funnels, leveraging data insights for strategic decision-making, and managing the performance marketing budget. The ideal candidate possesses extensive experience in growth and performance marketing within SaaS, strong analytical skills, and exceptional leadership abilities.

Requirements

• 7-10+ years of experience in growth and performance marketing, ideally within SaaS and managing global campaigns
• Proven track record of scaling digital acquisition channels, including search, social, video and programmatic, with a strong focus on ROI and efficiency in a high volume PLG or subscription-based environment
• Deep understanding of marketing funnels, A/B testing, and conversion rate optimization best practices, especially for free-trial funnels
• Strong analytical mindset with proficiency in data analysis, reporting, and attribution modeling for subscription or recurring revenue models
• History of developing creative ecosystems needed to fuel paid media success
• Exceptional leadership skills, with experience building and motivating high-performing teams
• Excellent communication and presentation abilities, with a history of building strong cross-functional relationships
• Strong experience in full-funnel optimization, including acquisition, activation, retention, and expansion within a SaaS or subscription-based business
• Expert with ad management platforms and analytics tools
• Strong executive presence

Responsibilities

• Develop and execute a comprehensive growth marketing roadmap aligned with overarching company objectives and the PLG strategy
• Create strategy and plan to scale paid media channels efficiently, achieving CAC & CAC payback targets
• Lead a small team, providing mentorship and professional development opportunities
• Manage and optimize paid digital channels to drive qualified sign-ups and maximize ROI
• Lead SEO/SEM strategy to enhance organic discoverability and acquisition metrics
• Partner with internal creative teams and external agencies to create processes and systems that increase creative velocity and drive a high impact
• Continuously test new channels, creative variations, and messaging to uncover high-impact opportunities for customer growth
• Partner with cross-functional teams (Product, Design, and Engineering) to drive funnel improvements, ensuring a seamless new user journey
• Collaborate with Product and UX to refine onboarding flows, increase conversion and reduce churn
• Implement A/B and multivariate testing to optimize user experiences, conversion and ROI
• Own analytics frameworks and attribution models to measure the effectiveness of campaigns, channels, and product-led growth efforts
• Leverage data insights to optimize spend, forecast results, and inform strategic decisions
• Partner closely with Product, Marketing, and Sales to develop a cohesive growth plan that aligns with product roadmaps and go-to-market initiatives
• Collaborate with Data/Analytics teams to ensure proper instrumentation of events, funnels, and KPIs that reflect user behavior in a PLG environment
• Manage the performance marketing budget, ensuring optimal allocation of resources to support company objectives
• Collaborate with internal stakeholders (including Product, Sales, and Finance) to align growth efforts with overall company priorities and revenue targets
• Present performance updates and strategic recommendations to the executive team
• Manage external agencies that support our growth strategy and plans

Benefits

• Flexible vacation policy and a fully remote work policy
• 100% Medical/Dental/Vision insurance covered for the employee / 60%-65% covered for dependents
• Comprehensive 401K program
• FSA and Commuter Benefits
• Competitive Equity with a 4 year vesting schedule
• Life / AD&D and Disability Coverage
• Parental leave for birthing or non-birthing parents - specific to each state / 60% coverage under company secondary insurance for birthing parent