Observe.AI is hiring a
Head of Content in United States

Summary

The Head of Content Marketing at Observe.AI will lead the content team to connect with customers throughout the buyer journey and set the vision for the entire content function as the company launches a new category within the Contact Center space. Responsibilities include developing a world-class content presence, managing cross-functional teams, owning and scaling a full-funnel content strategy, and growing and leading a world-class content team. Requirements are 8+ years of experience in content marketing and 3+ years of experience in managing direct reports, as well as deep understanding of B2B demand generation, content production, sales funnels, SEO, and website strategy. Optional skills include knowledge of the contact center industry and experience with multi-channel content creation. Compensation includes competitive salary, excellent medical, dental, and vision insurance options, flexible time off, generous holidays and parental leave policies, 401K plan, and a learning & development fund.

Requirements

• 8+ years of experience in content marketing
• 3+ years of experience in managing direct reports
• Deep understanding of B2B demand generation, content production and sales funnels
• Experience in supporting integrated campaigns spanning cross-functional marketing teams
• Ability to contribute towards organic and paid customer growth
• Strong understanding of SEO and website strategy

Responsibilities

• Develop a world-class content presence to support Observe.AI ’s category creation efforts
• Work cross-functionally with demand generation, partner marketing, and product marketing to create and manage the content roadmap and calendar
• Own and scale a full-funnel content strategy, from architecting the plan, to writing and overseeing content across channels, to executing on distribution plans and reporting on metrics
• Manage content distribution strategy for organic and paid programs (in tandem with the demand generation team)
• Own overall content budget including tools, content freelancers and agencies
• Maintain tone of voice, style, and messaging consistency across website, lead generation assets, email, social media and external communications
• Grow , mentor, and lead a world-class content team for long-term success
• Own measurement and reporting KPI’s on content performance

Benefits

• Competitive compensation including equity
• Excellent medical, dental, and vision insurance options
• Flexible time off
• Generous holidays and parental leave policies
• 401K plan
• Learning & Development fund to support you in your continuing education journey and professional development