FairMoney is hiring a
Head of Performance Marketing

Summary

Join FairMoney as Head of Performance Marketing for their lending business and lead growth initiatives, developing a comprehensive customer acquisition strategy across various channels.

Requirements

• Bachelor’s/Master’s degree in Marketing, Business, or a related field
• 5+ years of experience in performance marketing, with a proven track record in leadership roles within a Fintech, E-commerce, or tech environment
• Excel power user with a solid understanding of financial budgets and analytics tools
• Strong quantitative analysis skills and an ability to derive actionable insights from data
• Exceptional verbal and written communication skills; fluency in English is required
• Meticulous attention to detail to ensure the delivery of high-quality content and marketing campaigns
• Proven ability to lead, develop, and inspire a diverse team of marketing professionals

Responsibilities

• Design and implement the customer acquisition strategy aligned with overall business objectives
• Coordinate with various teams (Product, CRM, Operations) to support and enhance growth initiatives
• Track and analyze key performance indicators related to acquisition, activation, engagement, retention, and reactivation
• Collaborate with the CRM team to challenge and improve customer retention and satisfaction
• Manage and inspire a team of marketing professionals, fostering a culture of innovation and excellence
• Oversee the budgeting process for performance marketing efforts, ensuring optimal allocation of resources
• Identify, negotiate, and coordinate with external partners, including digital marketing agencies and technical providers
• Stay abreast of emerging acquisition and retention opportunities, implementing A/B testing to drive continuous improvement
• Provide insights on product updates and enhancements based on customer feedback and conversion metrics
• Utilize strong analytical skills to interpret data and guide strategic decisions that align with business goals

Benefits

• Paid Time Off
• Family Leave (Maternity, Paternity)
• Training & Development budget
• Remote Work