Remote Head of Marketing

Summary

The job is for a Head of Marketing at UpCodes, a rapidly growing AEC industry startup. The role involves developing marketing strategies, leading a team, creating messaging, executing multi-channel campaigns, and collaborating with cross-functional teams. The position is remote in North America and offers a US-based comp range of $174k - $260k and a Canada-based comp range of $140k - $210k (USD).

Requirements

• Experience in marketing: Over 7+ years of marketing experience in a B2B startup or tech company
• Have experience with crafting, iterating, and testing end-user messaging
• Have experience bringing new products to market
• Have experience with growth, demand generation, or PMM

Responsibilities

• Marketing Strategy: Work backwards from company priorities to create the roadmap and goals across the Marketing team
• Team Leadership: Plan, build, lead, and mentor a high-performing marketing team, ensuring alignment with cross-functional teams such as Sales, Customer Success, & Marketing
• Messaging and positioning: Guide the team to continue developing the messaging from the product lines to our diverse range of users
• Develop and Execute Multi-Channel Campaigns: Oversee integrated marketing campaigns across various digital channels such as email, paid media, social media, and SEO
• Lead Generation: Oversee demand generation strategies to create consistent, high-quality pipeline growth for the sales team
• Sales Collaboration: Partner with sales leadership to ensure marketing programs are aligned with sales goals, deliver qualified leads, and improve lead-to-close conversion rates

Preferred Qualifications

• Data-driven: You use data to set the right objectives and find the most effective solutions. Your decisions are backed by clear, defendable reasoning, but you also appreciate the role of intuition and conviction
• Open to feedback: You’re good at managing feedback and using it as a driving force for your work. You thrive in a fast-paced environment, handling multiple initiatives and perspectives simultaneously while maintaining an optimistic outlook. You're open-minded and not afraid to learn through trial and error
• You sweat the small stuff: As a detail-oriented person, you raise the team's standards for quality and attention to detail

Benefits

• Working cross-functionally with our talented and motivated team
• You’ll work with our subject matter experts to understand the industry's challenges and translate them into user value
• Connect with users through user interviews and attend sales meetings
• Expert communication and documentation: We’re a fully distributed, remote team with an async culture, which means that in order to be successful, we need to be able to communicate efficiently in writing