Summary
Join NinjaTrader, a leading trading platform and futures broker, as an Influencer Channel Manager to build and manage influencer marketing initiatives. Develop and execute scalable strategies to increase user acquisition and brand trust. Identify and collaborate with influencers across various platforms, ensuring compliance with regulatory standards. Negotiate campaign terms, oversee campaign management, and analyze performance data. This role requires a Bachelor's degree, 3-6+ years of influencer marketing experience (preferably in fintech), and strong project management and negotiation skills. The position offers a competitive salary, bonus, and comprehensive benefits package.
Requirements
- Bachelor's degree in Marketing, Communications, Finance, or a related field
- 3โ6+ years of influencer marketing experience, preferably in fintech, trading platforms, or financial apps
- Strong grasp of the financial content landscape and the importance of trust and compliance in communications
- Proven success managing influencers in regulated environments
- Excellent project management and negotiation skills
- Experience with performance-driven influencer campaigns and conversion tracking
Responsibilities
- Develop and execute scalable influencer marketing strategies that align with company goals around customer acquisition, engagement, and brand trust
- Identify and segment influencer partners who resonate within the active trader audience across the futures industry and adjacent asset classes
- Collaborate with compliance team to ensure influencer content adheres to regulatory standards
- Discover, vet, and onboard influencers across platforms like YouTube, TikTok, Instagram, LinkedIn, Twitter/X, and emerging channels
- Negotiate campaign terms and compensation, ensuring mutually beneficial relationships
- Maintain long-term partnerships with brand-aligned influencers and financial content creators
- Oversee end-to-end campaign managementโfrom concept through execution to performance review
- Work closely with compliance/legal to ensure disclosures, disclaimers, and financial promotions meet regulatory guidelines (e.g., NFA, CFTC, FTC)
- Collaborate with product and growth marketing to integrate influencer content into broader campaigns
- Define and track campaign KPIs, including acquisition, engagement, conversions, and cost per acquisition (CPA)
- Analyze content performance, A/B test messaging, and provide data-driven recommendations
Preferred Qualifications
- Familiarity with compliance standards in financial promotions (e.g., NFA, CFTC, SEC, FTC, FINRA)
- Experience in the Futures Industry or other investing category
- Strong relationships with finance creators and YouTube/TikTok financial influencers
- Background in affiliate marketing, partnerships, or user acquisition
Benefits
- 401k with 3.5% Company Match
- Paid Parental Bonding Leave
- Health, Vision, Dental Coverage
- Life and Disability Insurance Covered 100% by NinjaTrader
- Generous PTO
- 7 Paid Holidays Annually + 5 Conditional Holidays Annually
- 1 Service Day Annually
Disclaimer: Please check that the job is real before you apply. Applying might take you to another website that we don't own. Please be aware that any actions taken during the application process are solely your responsibility, and we bear no responsibility for any outcomes.