Influencer Manager

Summary

Join DEPT® as a Mid-Level Influencer Marketing Manager and design, execute, and lead influencer strategies and campaigns for clients. Collaborate with social media creators to source, engage, and excite them authentically. Manage creator partnerships across platforms like TikTok, YouTube, and Instagram, ensuring accurate and timely payments. Work closely with creative, production, and analytics teams to deliver exceptional results. This role involves client interaction, contract negotiations, and budget management. The primary focus is managing the influencer marketing program for a New York-based fintech client, ideally with the candidate also based in New York.

Requirements

• 3+ years work experience in casting, influencer marketing or related social media field
• Deep knowledge of all major social platforms (TikTok, Meta, YouTube, Pinterest, Twitter, Snapchat)
• Solid understanding of tools such as CreatorIQ and Tagger
• Experience working in a marketing, advertising, or talent agency setting
• Experience working directly with clients and brands
• Experience navigating creator partnerships
• Extensive experience casting and vetting creators
• Experience working in a social media based role
• Familiarity with contracts or legal communication
• Strong communication skills
• Knowledge of the expanding creator landscape
• Knowledge of creator and influencer performance benchmarks and metrics
• Experience managing production elements of an influencer or creator campaign
• Experience managing and coordinating projects in a fast-paced environment
• Strong organizational skills with the ability to multitask, detail-oriented with attention to schedules and timelines, and maintenance of records and materials
• Experienced in owning and managing talent budgets and pricing strategies

Responsibilities

• Client Engagement Collaborating with DEPT’s Senior Manager, Influencer Marketing to understand senior client’s vision and needs for influencer marketing programs
• Ability to participate in the new business process, creative concepting of programs, understanding and pitching DEPT’s influencer offering
• Support day-to-day account management including influencer outreach, contracts, and budget management
• Partnering with production and creative teams to infuse creator thinking into overarching concepts and pitches
• Overseeing and authoring talent recap reports for clients, in collaboration with senior managers
• Outreach and Talent sourcing Collaborating on creative brief creation for talent
• Briefing talent on specific projects and answering any questions
• SourcIng new, diverse and innovative creators
• Presenting casting recommendations to brands based off data and creative strategy
• Managing initial outreach and ongoing communication
• Maintaining positive and communicative relationships
• Maintaining internal talent databases and trackers
• Establishing and maintaining relationships with key talent agencies and talent managers
• Project Management Coordinating all final deliveries and managing timelines efficiently, in collaboration with senior management
• Distributing all necessary briefs
• Client facing communication
• Organizing of all legal and financial paperwork
• Monitoring influencer content to ensure compliance with brand voice and guidelines
• Monitoring the success of campaigns across all influencers and updating data reports regularly
• Ability to manage multiple programs across multiple clients at a given time (typical workload will be across 5 – 7 projects)
• Third Party Management Developing and updating roster of preferred talent and partnerships
• Distributing contracts and aiding with talent negotiations
• Frequent communication with legal teams
• Developing and maintaining relationships with key talent agencies and representatives
• Finance Management Distributing budgets accordingly across campaigns, with oversight and counsel from senior management
• Acting as a mediator between legal and talent management
• Seeing through the invoicing process

Benefits

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave