Influencer Marketing Coordinator

Summary

Join M Booth, a culture-first communications agency, as an Influencer Marketing specialist! This role is crucial in supporting the team's development and execution of influencer marketing campaigns. You will research and identify relevant influencers, manage collaborations, monitor performance, and stay updated on industry trends. The ideal candidate possesses 1-2 years of experience in influencer marketing and a passion for pop culture and social media. M Booth offers a hybrid work environment, competitive salary, and comprehensive benefits.

Requirements

• Be located in the New York metropolitan area
• Have a Bachelor's degree in marketing, communications, or a related field
• Have one to two years previous experience in influencer marketing, social media marketing, or digital marketing
• Be passionate for pop-culture, culture, news and staying up to date with trends
• Have familiarity with various social media platforms, specifically Instagram & TikTok but also emerging platforms like SnapChat
• Possess excellent verbal and written communication skills
• Possess strong organizational and project management abilities
• Have the ability to work in a team and collaborative setting
• Possess attention to detail and the ability to multitask in a fast-paced environment

Responsibilities

• Assist in the development and implementation of influencer marketing strategies and campaigns
• Research and identify relevant influencers across various social media platforms and niches, considering target audience and brand alignment
• Engage and build relationships with influencers through outreach, negotiation, and contract management
• Coordinate and manage influencer collaborations, ensuring timely delivery of content and adherence to brand guidelines
• Monitor and track influencer performance metrics and campaign results to evaluate the effectiveness of influencer partnerships
• Conduct ongoing market research to identify emerging trends and opportunities for clients and their influencer partnerships
• Stay up to date on trends, best social media practices & platform updates, FTC guidelines, and industry changes
• Keep a pulse on competitors in the industry
• Stay up to date with industry best practices and emerging trends in social media & influencer marketing
• Collaborate with core accounts teams to develop compelling content ideas and brief influencers on content requirements
• Manage influencer & management relationships, including communication, feedback, and issue resolution

Benefits

• A workplace that’s alive with courage, ideas, respect and humanity
• Professional growth and development programs to help advance your career
• Comprehensive health care and wellness plans for your entire family
• A 401(k) Savings Plan and Flexible Spending Accounts
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
• Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits