Coordinator, Influencer Marketing

Summary

Join M Booth, an award-winning agency, as a Coordinator, Influencer Marketing and support the team in developing and executing influencer marketing campaigns. You will research and identify relevant influencers, manage collaborations, monitor performance, and conduct market research. The role requires strong communication, organizational, and project management skills. The position offers professional growth opportunities, comprehensive healthcare, a 401(k) plan, paid time off, and flexible work arrangements. The ideal candidate is passionate about pop culture and social media trends, particularly in beauty and wellness. M Booth offers a collaborative and supportive work environment.

Requirements

• Located in the New York metropolitan area
• Bachelor's degree in marketing, communications, or a related field
• Passionate for pop-culture, culture, news and staying up to date with trends
• Familiarity with various social media platforms, specifically Instagram & TikTok, SnapChat and YouTube Shorts
• Excellent verbal and written communication skills
• Strong organizational and project management abilities
• Ability to work in a team and collaborative setting
• Attention to detail and ability to multitask in a fast-paced environment

Responsibilities

• Assist in the development and implementation of influencer marketing strategies and campaigns
• Research and identify relevant influencers across various social media platforms and niches, considering target audience and brand alignment
• Engage and build relationships with influencers through outreach, negotiation, and contract management
• Coordinate and manage influencer collaborations, ensuring timely delivery of content and adherence to brand guidelines
• Monitor and track influencer performance metrics and campaign results to evaluate the effectiveness of influencer partnerships
• Conduct ongoing market research to identify emerging trends and opportunities for clients and their influencer partnerships
• Stay up to date on trends, best social media practices & platform updates, FTC guidelines, and industry changes
• Keep a pulse on competitors in the industry
• Stay up to date with industry best practices and emerging trends in social media & influencer marketing
• Collaborate with core accounts teams to develop compelling content ideas and brief influencers on content requirements
• Manage influencer & management relationships, including communication, feedback, and issue resolution

Preferred Qualifications

One to two years previous experience in influencer marketing, social media marketing, or digital marketing a plus if it’s in an agency-capacity

Benefits

• A workplace that’s alive with courage, ideas, respect and humanity
• Professional growth and development programs to help advance your career
• Comprehensive health care and wellness plans for your entire family
• A 401(k) Savings Plan and Flexible Spending Accounts
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
• Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits