Account-Based Marketing Coordinator

Summary

Join our team as an Account-Based Marketing (ABM) Coordinator and play a key role in shaping our ABM strategies. You will support the planning, execution, and optimization of ABM campaigns to drive customer acquisition and retention. Collaborate with sales and marketing teams to develop campaign strategies and report on their effectiveness. This role requires experience in B2B marketing, ABM strategies, Salesforce, campaign measurement, and reporting. You will manage lead nurturing, track lead data, and analyze campaign performance. Success in this role involves executing ABM campaigns that drive measurable growth and achieving strong lead-to-conversion rates. This is a fully remote position with a 9 AM - 5 PM EST schedule.

Requirements

• 4+ years of experience in B2B marketing, with a strong understanding of ABM strategies
• Experience using Salesforce to manage and track lead data and campaign performance
• Solid understanding of digital marketing lifecycle strategies, including email marketing, social media, PPC, and content creation
• Proficient in tracking and analyzing KPIs to assess the effectiveness of marketing campaigns
• Strong proficiency in analyzing cross-channel campaign performance and lead attribution
• Formulating insights into trends and recommendations for the future
• Experience developing lead grading and scoring strategies to inform MQL handoffs to sales
• Experience using Salesforce and Segment for campaign and user analysis
• Strong written and verbal communication skills, with the ability to effectively collaborate with internal teams and stakeholders
• Experience in working cross-functionally with sales, marketing, and creative teams to establish tested processes where none exist today
• Results-oriented with a focus on achieving measurable goals and contributing to team success
• Detail-oriented, organized, and capable of managing multiple campaigns simultaneously
• Successfully executing ABM campaigns that drive measurable growth in customer acquisition and retention
• Achieving strong lead-to-conversion rates and transitioning MQLs into SQLs
• Positive feedback from the sales team regarding the quality of leads and campaign performance

Responsibilities

• Support the creation and execution of targeted ABM campaigns aimed at driving acquisition and retention efforts
• Collaborate with the sales team to ensure alignment on target accounts and campaign strategies
• Help develop strategies for engaging key decision-makers and influencers within target accounts
• Manage the nurturing of Marketing Qualified Leads (MQLs) through the funnel, transitioning them into Sales Qualified Leads (SQLs)
• Use Salesforce to track and manage lead data, ensuring proper segmentation and follow-up
• Measure the effectiveness of ABM campaigns by tracking key performance indicators (KPIs)
• Report campaign results to the sales team, offering insights for campaign optimization and refinement
• Work closely with the sales team to ensure leads are properly nurtured and handed off for further engagement
• Partner with the creative team to produce compelling content and assets that align with campaign goals
• Stay up to date on industry trends and best practices for ABM strategies
• Conduct market research to identify new opportunities for growth within target accounts
• Competitive intelligence: messaging, advertising, and offering profiles

Benefits

Fully-Remote (Work from Home), 9 AM - 5 PM EST