Influencer Marketing Lead

Summary

Join Paired, a leading couples app, as their Influencer Marketing Lead and scale a key growth channel. You will transform influencers into a performance engine, managing a six-figure monthly budget and achieving clear ROI targets. This role requires close collaboration with growth, product, and brand teams to integrate influencer strategy into the user acquisition funnel. You will be responsible for managing agencies, running campaigns, testing various strategies, and analyzing performance data. The ideal candidate possesses extensive experience in influencer marketing, particularly within the B2C subscription app sector, and a strong analytical mindset. Paired offers a remote-first work environment with various benefits, including a competitive salary, stock options, paid time off, and professional development opportunities.

Requirements

• 5+ years of hands-on experience leading influencer marketing as a key performance lever, ideally in a B2C subscription app environment
• Proven success scaling paid influencer programs to $100K+ per month while maintaining or improving key acquisition metrics
• In-depth platform knowledge (TikTok, Instagram, YouTube) with a strong grasp of algorithm dynamics, content trends, and pricing structures
• Strong analytical mindset, comfortable working with CAC models, attribution windows, cohort analysis, and A/B testing methodologies
• Creative and strategic thinker able to derive actionable insights from both qualitative content and quantitative data
• Exceptional communication and negotiation skills to build high-trust creator partnerships and long-term collaboration frameworks
• UK or Spain-based with full legal right to work (no visa sponsorship available)

Responsibilities

• Own and scale the influencer marketing program as a core acquisition channel tied to CAC, ROAS, and LTV metrics
• Lead and manage third-party agencies and partners for influencer discovery, outreach, and onboarding while building a proprietary internal creator database
• Independently run campaigns with high-impact creators, from outreach and creative briefing to negotiations, launch, and post-campaign analysis
• Test across creator verticals, content formats, and messaging frameworks to identify breakthrough growth levers
• Collaborate cross-functionally with product, brand, and creative teams to translate product value into high-converting creator narratives
• Explore new channels, partnerships, and/or strategies (e.g., building a high-volume micro-creator network to boost reach) to expand acquisition efforts
• Analyze performance rigorously using attribution models, cohort retention, and funnel data to optimize spend and scale what works
• Stay ahead of the curve on social algorithms, creator economy trends, and emerging storytelling tactics to evolve our influencer playbook

Benefits

• Yearly salary of £70K-£75K (UK) /  €70K-€75K (Spain)
• Significant stock options
• Yearly 2 company-wide in-person coworking weeks plus 1 IRL team–building event at various European locations
• Fully remote, with optional access to our London office or a subsidised co-working space
• 25 days annual leave (+public holidays)
• Yearly learning budget of £1,000 / €1,150
• Three months paid maternity leave, one month paid paternity leave inclusive same-sex and adoptive parents
• Comprehensive health insurance
• Opportunity to help millions of people with their relationship