Influencer Marketing Lead

Summary

Join Cleo, a fast-growing fintech unicorn, as their Influencer Marketing Lead and own one of their most exciting marketing channels. Develop and execute influencer marketing strategies, build relationships with influencers, and create engaging content. Collaborate with the marketing team on broader strategies and manage influencer contracts and budgets. Leverage your expertise to optimize the channel's performance and track key metrics. This role requires 5-8 years of experience in influencer marketing with U.S. B2C tech brands, a strong network of influencers, and excellent communication and project management skills. Cleo offers a competitive compensation package, flexibility, and various benefits including paid time off, 401k matching, health insurance, parental leave, and more.

Requirements

• 5-8 years in-house or agency experience in influencer marketing, with U.S. B2C, tech brands
• Strong network of influencers and content creators across various platforms (Instagram, YouTube, TikTok, etc.)
• Strong knowledge of social media strategy and management, influencer platforms, talent management, and digital marketing
• Strong passion for current events and pop culture, with examples of properly harnessing them for brands
• Great written and verbal communications, time management, project management, and organisational skills
• A self-starter, who’ll take ideas from concept to execution, navigating feedback like a pro

Responsibilities

• Develop and own influencer marketing strategy, helping to educate customers and influencers on Cleo’s AI-powered money management tools
• Identify and build relationships with prominent influencers, talent agencies, and management companies
• Bring creative thinking, strategic support, and marketing know-how to build a pipeline of influencer relationships
• Liaise with the marketing team to create and coordinate ‘big picture’ marketing strategies that work across different channels including paid social collaboration, affiliate marketing, and organic social media marketing
• As a member of the creative team, you’ll develop concepts and content ideas, and work to execute with influencers and talent
• Develop creative briefs, manage influencer contracts and negotiations, and manage content approvals from ideation through to compliance and legal
• Direct, monitor, and organise influencer KPIs and provide measurement and analysis of influencer performance and campaigns. If you’re afraid of numbers, this isn’t the gig for you
• Oversee monthly influencer budget, handling invoicing and payments
• Proactive, energetic, innovative, and forward-thinking
• Track emerging trends, technologies, industry experts, celebrities and influencers
• Proven ability to manage internal communications for influencer channels, driving strategy forward and ensuring timely execution of influencer plans
• Working with internal teams to create a multi-faceted content strategy and helping define our creative vision we are building an in-office studio, we want the output to be creative and big]

Preferred Qualifications

Special consideration for experience in regulated industries (fintech, insurtech, healthtech) and those with consumer app experience

Benefits

• A competitive compensation package (base + equity) with bi-annual reviews, aligned to our quarterly OKR planning cycles . You can view our public progression framework and salary bandings here: https://cleo-ai.progressionapp.com/ This position is a PR4 level and we can pay $115k - $152k p.a depending on experience
• Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT Ventures
• A clear progression plan
• Flexibility . We can’t fight for the world’s financial health if we’re not healthy ourselves. We work with everyone to make sure they have the balance they need to do their best work
• Work where you work best. We’re a globally distributed team. Our US team works fully remotely, but we host virtual socials and an annual company offsite in Europe with all expenses paid
• Company-wide performance reviews every 6 months
• Generous pay increases for high-performing team members
• Equity top-ups for team members getting promoted
• 15 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo)
• 401k matching
• Medical Insurance, Dental and Vision care
• Generous Parental Leave
• 1 month paid sabbatical after 4 years at Cleo
• Regular socials and activities, online and in-person
• We'll pay for your OpenAI subscription
• Online mental health support via Spill