Influencer Marketing Manager

Summary

Join Acceleration Partners as an Influencer Marketing Manager and lead the development and execution of influencer marketing programs for diverse brands. You will manage client relationships, design influencer recruitment and content strategies, and optimize campaigns for maximum ROI. This role requires strong analytical skills, experience in managing KPI-driven campaigns, and the ability to negotiate media packages. Success involves exceeding client goals, maintaining high client satisfaction, and consistently delivering data-driven recommendations. The ideal candidate is a strategic thinker with excellent communication and problem-solving skills. Acceleration Partners offers a fully remote work environment and a comprehensive benefits package.

Requirements

• Have 4+ years working for an influencer marketing agency and experience managing client relationships
• Have a strong understanding of how influencer and affiliate marketing can work together
• Have a solid understanding of omni-channel and digital marketing, with a track record of successfully running influencer campaigns for consumer products and/or services companies
• Have advanced Excel capabilities and be comfortable with formatting, formulas, customizing reports, etc
• Be excellent at communicating, presenting and pitching and receiving approval from clients on new influencer campaigns
• Have working knowledge of attribution in digital marketing
• Have a Bachelor’s degree or equivalent work experience
• Be able to travel up to 15%

Responsibilities

• Manage successful influencer programs by developing custom strategies and tactical plans for achieving client’s goals and objectives
• Keep a close pulse on program performance, budget spend, and goals/budget pacing in real time to ensure program stays on-track to meet key objectives and spend targets
• Proactively present strategic recommendations to course-correct performance and/or spend to ensure client goals are met
• Consistently demonstrate intellectual curiosity, challenging the status quo, regularly pitching new, or out of box opportunities
• Maintain a close pulse on relevant influencer industry trends and apply to strategy to optimize success where possible
• Consistently provide superior client service, act as a point of contact, and escalate issues or key risks as appropriate
• Work with teams to ensure client develops trust in AP by delivering client outputs and communications in the AP way
• Develop and nurture excellent relationships, reflected in very high client satisfaction and retention rates, and an average 8.5 client rating
• Use data strategically and nimbly; all analysis or data shared to clients is consistently accurate and precise
• Consistently draw relevant and accurate conclusions using data to identify trends, analyze program outcomes, and provide client insights and recommendations to reach or exceed goals
• Perform robust analysis of influencer program performance using multiple data points to present data-driven recommendations to clients
• Be well-versed at conducting analysis across upper-funnel social analytics (i.e., impressions, engagement rate, CPM, etc.) and mid-to-lower funnel metrics (i.e., CTR, CVR, Revenue, ROI, etc.) to present a full-funnel view of program outcomes and value derived from partnerships
• Be able to educate clients across all these areas as well, if needed
• Design influencer recruitment strategies, communication strategies, content strategies, incentive strategies and optimization strategies aimed at fostering long-term partnerships with the right creators/audiences and enabling them to drive lower-funnel value for clients (i.e., site traffic, revenue, ROI)
• Negotiate longer-term media packages with creators and manage fixed fee-based investments on behalf of clients when necessary
• Be equipped to field client questions and concerns regarding alignment of influencer partnerships, influencer strategy, the monetization of content, and the expected return on investments
• Train, coach, and develop influencers as needed by providing education on the affiliate landscape and best practices for optimizing their success not only within the scope of a particular campaign, but within the larger scope of the affiliate channel
• Manage multiple influencer marketing programs with solid organizational skills and the ability to focus on and prioritize tasks based on client objectives
• Have full grasp of each client’s scope of work, delivering what is due under terms, and strategically pushing back when required
• Maintain ability to identify new opportunities to drive client success while conjunctively identifying possible goal misalignments, getting to the root of an issue, and proactively bringing solutions to resolve

Preferred Qualifications

• Have Tools (CreatorIQ, Grin, Izea, etc.) experience
• Have Knowledge of Affiliate Networks or SaaS platforms (Impact, ShareASale, Commission Junction, etc.) experience

Benefits

• 100% remote work for everyone
• Group medical, dental, and vision coverage insurance (with opt-out benefits)
• 401K with matching
• Open Paid Time Off
• Summer & Holiday company-wide shut-down weeks in July and December
• Volunteer and Birthday Time Off
• Focus Fridays
• Paid Parental Leave Benefits
• Wellness, Technology & Education Allowances
• Paid sabbatical leaves, donation matching, and more!!