Senior Manager, Influencer Marketing

Summary

Join the Ad Council's Creators for Good team as a Senior Manager, Influencer Marketing! Lead influencer strategy and execution for multiple campaigns, contributing to the growth of the Creators for Good brand. You will manage influencer activations, enhance trusted messenger strategies, and position Creators for Good internally and externally. This role blends day-to-day campaign execution with strategic planning, requiring experience in social media, influencer marketing, and client management. The compensation package includes a competitive salary, annual incentive, generous benefits, and paid time off. The Ad Council is committed to diversity and inclusion, offering a collaborative and fast-paced work environment.

Requirements

• 4+ years of social media, influencer marketing or talent relations experience with experience managing internal and external clients
• Creative and strategic thinker that ideates and activates
• Experience navigating highly matrixed organizations and marshalling resources
• Self-starter who excels in a collaborative, entrepreneurial, and fast-paced setting
• Excellent project management skills, organizational skills and attention to detail
• Excellent communication skills (verbal and written)
• Experience with social media listening and measurement across platforms like Instagram, TikTok and YouTube
• Experience in team management and mentoring (direct reports or through influence)

Responsibilities

• Develop overarching influencer marketing strategies for dedicated campaigns that will be informed by campaign messaging and target audience definition
• Oversee all aspects of influencer activation including: sourcing, vetting, conducting outreach, brief writing, content reviews/approvals and logistics coordination
• Build & foster relationships with cross functional teammates across the Ad Council to ensure Creators for Good programs deliver campaign impact and meet or exceed client goals
• Contribute to Creators for Good Thought Leadership efforts through participation in industry panels and events as an expert in the impact of Trusted Messengers on the country’s most pressing social issues
• Collaborate with and mentor Creators for Good teammates to share best practices, new ways of working, and foster a culture of ownership & accountability across the team
• Stay abreast of relevant current events, cultural moments and industry trends to identify new and innovative opportunities or trusted messenger partnerships for campaigns
• Engage in ongoing learning and development opportunities, including identifying opportunities for cross-functional collaboration and enhancing our team’s efficacy through emerging and evolving tactics
• Manage external influencer network vendors when applicable and oversee all aspects of the partnership, ensuring goals are met on time and within budget
• Leverage data and insights provided by the internal Research team and monitor emerging news about campaign causes and issues to identify opportunities to break into the conversation
• Support larger Ad Council efforts at key industry events such as panels, conferences and events featuring talent

Benefits

• Full remote work arrangements
• Robust and flexible time off
• Parental/Caregiver leave
• ���Health” days
• Comprehensive Medical, Dental and Vision plans
• Health and Flexible Savings benefit
• Reimbursement toward health and wellness expenses
• Additional insurances for your spouse/children/pets
• Participation in the Ad Council 403(b) Retirement Plan with generous annual company contributions
• Professional and skill-based development opportunities
• Tuition Reimbursement