Influencer Marketing Manager

Summary

Join Lume, a fast-growing ecommerce deodorant and personal care brand, as their Influencer Marketing Manager! You will be responsible for owning and scaling the influencer marketing program, driving profitable new customer acquisition. This role involves strategic development and execution, managing influencer relationships, performance measurement, and process improvements. You will report to the Head of Performance Marketing and collaborate with other teams. The ideal candidate has 5+ years of experience in influencer marketing, a proven track record of success, and strong agency management skills. Lume offers a comprehensive benefits package including medical, dental, vision, 401k match, equity, flexible time off, wellness stipends, generous parental leave, and more.

Requirements

• 5+ years of influencer marketing experience where the goal was efficient new customer acquisition, preferably at a high-growth DTC brand
• Experience owning all aspects of influencer marketing in a hands-on capacity, building and scaling influencer programs
• Proven track record of driving meaningful business value from influencer marketing (beyond views, likes, and other vanity metrics)
• Strong agency management skills, with the ability to evaluate, negotiate, and optimize relationships for better performance
• Excellent interpersonal and negotiation skills to effectively manage relationships with influencers, and cross-functional teams
• A data-driven mindset and ability to make decisions based on performance and market insights
• Self-starter with an ownership mentality, eager to build and scale an innovative influencer program

Responsibilities

• Own and scale an influencer marketing program that drives measurable customer acquisition across multiple channels including YouTube, Meta, TikTok, and X
• Evaluate and optimize agency relationships, ensuring partnerships drive maximum impact and efficiency
• Manage a sizable budget, design smart tests to prove out opportunities, and consistently hit new customer growth, CPA, ROAS, and LTV targets
• Own the end-to-end execution of influencer marketing campaigns, including: outreach, negotiation, influencer onboarding, relationship management, testing, and measurement
• Manage influencer relationships across TikTok Shops, including outreach, ongoing relationships, commission structure, etc
• Track, measure, and critically analyze performance to drive optimizations and evolution of influencer strategies. Report on a regular cadence to company stakeholders
• Collaborate with performance marketing, creative, web product, and other teams to maximize cross-functional opportunities and achieve company-wide goals
• Develop and implement an influencer marketing program that can scale to become a meaningful part of the company's growth engine

Benefits

• Medical, dental, and vision coverage
• 401k match
• Equity in Harry’s
• Flexible time off and working hours
• Wellness and L&D stipends
• 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
• Up to 20 weeks of pregnancy leave and up to 16 weeks of parental leave
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Free products from all of our brands