OwnBackup is hiring a
Integrated Campaign Principal

Summary

Join us on this exciting journey of growth and success as an Integrated Campaign Principal with a strong background in marketing within the US public sector. The ideal candidate will have extensive experience in developing and executing integrated marketing campaigns to drive engagement, awareness, and lead generation within this market segment.

Requirements

• Holds a Bachelors/Masters degree in a related subject
• Minimum of 5 years experience in integrated marketing campaign management, with minimum 1-2 years in US public sector. Tech Industry experience is a bonus
• Demonstrated experience in a fast-paced, global environment. Able to effectively manage competing priorities; think and act proactively, and creatively solve problems
• Proven track record of successfully developing and executing integrated marketing campaigns that drive engagement and generate leads
• Strong understanding of the US public sector market, including key trends, challenges, and regulations
• Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams
• Analytical mindset with the ability to interpret data, derive insights, and make data-driven decisions
• Highly organized with the ability to manage multiple projects simultaneously and meet tight deadlines
• Proficiency in marketing automation tools, CRM systems, and analytics platforms

Responsibilities

• Develop comprehensive integrated marketing campaigns tailored to the unique needs and challenges of the US public sector and in line with company goals and strategic objectives
• Conduct in-depth research to understand the target audience, market trends, and competitor strategies
• Collaborate with the content team to create compelling messaging and content assets aligned with campaign objectives
• Autonomously lead the execution of campaigns across multiple channels, including digital, social media, email, events, and traditional marketing
• Work closely with cross-functional teams including product marketing, sales, and creative to ensure campaign alignment and success
• Manage campaign budgets effectively, ensuring optimal allocation of resources for maximum ROI
• Track, analyze, and report on campaign performance metrics, providing insights and recommendations for optimization
• Build and maintain strong relationships with key stakeholders both internally and externally

Benefits

• Unlimited PTO
• Generous medical benefits
• 401(k) savings plan with a 4% employer match