Principal Revenue Marketing Manager

Summary

Join HubSpot as a skilled marketing professional with 7+ years of experience in high-tech sales or marketing, preferably in a field-facing role. You will be a key contributor to growing our reach, engagement, pipeline, revenue, and retention in the EMEA market. Partner with marketing, sales, and customer success teams to build strong plays that drive deal creation and customer engagement. Responsibilities include deeply understanding upmarket customers, proactively identifying opportunities, crafting strategic prospecting programs, fostering strong stakeholder relationships, mastering the EMEA prospecting calendar, designing targeted campaigns, and optimizing performance using data-driven insights. The ideal candidate excels at relationship-building and has excellent communication skills. HubSpot offers flexibility and connection, with opportunities for both remote work and in-person collaboration.

Requirements

• 7+ years of high-tech, sales or marketing experience, preferably in a field-facing role
• Excellent project management skills
• Strong stakeholder management skills and the ability to hold stakeholders accountable for developing and delivering programs within a very high-velocity, shifting environment
• Ability to work collaboratively in a cross-functional team environment
• A clear understanding of B2B SaaS sales processes, field marketing, and sales enablement content creation
• Solid business acumen, with sales experience or enablement experience, is a must
• Very analytical and uses data to solve problems
• Are an excellent communicator, writer, and storyteller in English

Responsibilities

• Deeply Understand Upmarket Customers: Delve into the unique needs and aspirations of the upmarket customer segment. Align all marketing initiatives to support and amplify their goals, ensuring your strategies resonate with their expectations
• Proactive Opportunity Identification: Leverage database insights to uncover new opportunities for prospecting and demand generation. Collaborate closely with regional sales teams to develop comprehensive campaigns that target high-value customers, driving substantial revenue growth
• Strategic Prospecting Programs: Craft and implement strategic prospecting programs tailored to the integrated marketing calendar across EMEA. These programs focus on acquiring net new revenue by engaging the upmarket customer base effectively
• Foster Strong Stakeholder Relationships: Establish and nurture robust relationships with key stakeholders in Regional Marketing, Sales, Business Development, and Data and Technical Sales teams. This alignment ensures collective success and maximizes results in engaging the upmarket segment
• Master the EMEA Prospecting Calendar: Take ownership of the EMEA-wide prospecting calendar for GS, coordinating comprehensive plans across France, UKI, DACH, and Nordilux. This calendar will be the cornerstone of aligning efforts and optimizing market impact
• Targeted Campaigns and Messaging: Design and deploy targeted marketing campaigns across the EMEA region. Tailor messaging to effectively capture the attention of upmarket customers, ensuring meaningful engagement and conversion
• Data-Driven Optimization: Continuously monitor and analyze KPIs to gauge the impact of marketing initiatives. Utilize data-driven insights to refine strategies and enhance campaign performance, ensuring maximum revenue growth in the upmarket segment

Preferred Qualifications

Experience in EMEA markets

Benefits

• Flexibility and connection, with opportunities for both remote work and in-person collaboration
• In-person onboarding for Engineering team roles
• In-person events such as HubSpot’s annual PEER week, your Product Group Summit, and other in-person gatherings