Junior Copywriter

Summary

Join Zero, a creative studio with offices in NYC, Milwaukee, and Los Angeles, and work virtually across the globe. We are seeking a Junior Copywriter to hone their craft, develop original ideas, and create on-strategy copy. You will conceptualize the emotional core of brands and express it across various media. Your expertise lies in written and verbal communication, but you must think beyond your medium, developing a brand voice that extends across disciplines. You will be responsible for developing copy for various applications, from naming to global ad campaigns, ensuring it aligns with brand goals and resonates with the target audience. A passion for the internet and digital trends is essential, as is a positive, solutions-oriented approach.

Requirements

• Impeccable attention to detail, understanding and skill as it relates to grammar and spelling are required
• Ability to modulate your voice to fit a variety of personas/brands is a must
• With a focus on the digital landscape and specifically social media, you are required to stay up to date on fast-moving trend cycles and culturally relevant topics to understand what will resonate for brands online to be successful in this role
• You are someone who has a natural affinity and passion for the internet and will be a person who consistently brings this awareness and thinking to the team at large
• You’ll be expected to approach the day-to-day with a positive, solutions-oriented mindset
• We believe the traits of kindness, respect, and empathy are vital to the role, and a high degree of collaboration and entrepreneurial thinking will be keys to success
• An affinity for being online and a passion for the internet and cultural trends
• Attention to detail, understanding and skill as it relates to grammar and spelling
• Ability to modulate your voice to fit a variety of personas/brands
• Keen eye for detail and a high degree of familiarity with internet trends
• Curiosity and a willingness to learn in a fast-paced environment
• Proactive, taking initiative and responsibility for tasks
• 1 to 3 years of experience writing brand copy
• 1 to 3 years of experience writing social media copy

Responsibilities

• Develop thoughtful, original ideas and copy that are on strategy
• Conceptualize the emotional “why” behind brands and how to express it across all creative mediums
• Develop the persona, set the voice and tone, and provide thoughtful copy explorations that are actionable against brand goals, reflective of the target audience, and culturally aware
• From naming to marketing email subject lines, social copy and global ad campaigns, you’re responsible for developing copy that speaks the brand’s language and offers a fresh new perspective within the brand’s industry
• Whether developing the brand tone or working within a set of established guidelines, you are able to plug into the brand mindset and articulate it
• Participate in strategy, planning, and creative execution including the following
• Contribute to the social media discovery phase through market research, audience interviews, and any additional tactics that add value
• Social research, social media audits, social listening, platform/channel determination, messaging and target audience identification
• Collaborating in brainstorming workshops with the creative and social teams to concept and execute content that drives engagement that is in brand voice
• Develop presentations that clearly and effectively tell the story of our work, collaborate with the team on creating those presentations and present the work to our clients
• Collaborate with the creative and social leads to define the unique voice and tone of the brand
• Independently write copy for social posts and videos across various social platforms and channels
• Collaborate closely with UX and Visual Designers on brand applications such as packaging, website, emails, and other mediums to support the brand world
• Work closely with PMs to define website language and a systematic approach to writing copy across medium to highly in-depth sites
• Collaborate closely with the creative and social leads to write social copy
• Effectively manage your time to meet internal deadlines and goals
• Approach every project with a solutions oriented mindset, clear purpose and ensure all executions meet business and user goals
• Collaborate with the team to develop brand strategies that are unique to the market, ownable to the brand and can be used to guide all creative work
• Developing brand voice and tone at a high level, inclusive of taglines, headlines, and copy
• Assist in developing and presenting brand presentations in conjunction with the team
• Collaborating with clients to make any needed refinements
• Be a contributing and collaborative part of the creative team in developing campaign concepts and ideas for clients
• Participate in developing campaign strategies, helping develop key communication points and defining target audiences
• Concept creative platforms and ideas that are on brand and on strategy, write copy and headlines that align with those creative platforms
• Write any caption copy for paid social ads and all other copy for advertising tactics