Junior Creative Strategist

Summary

Join Power Digital as a Junior Creative Strategist and lead the creative strategy for several smaller clients across various platforms, including social media, YouTube, and CTV. You will develop strong client relationships, conduct thorough research, and implement performance creative best practices. Responsibilities include writing compelling ad copy, managing production teams, and collaborating with internal and external stakeholders. Success in this role requires proficiency in performance data tools, a deep understanding of creative best practices, and excellent communication skills. This is a part-time position.

Requirements

• Technically skilled at using data insights along with consumer and brand research to orchestrate sales, messaging, and visual strategy
• Proficiency with Meta Ads Manager, and/or similar performance data tools
• Understanding of best practices for performance-driven creative & ability to apply these insights in your work
• Ability to write effective ad copy, structure a script, and see through on the execution with corresponding visuals
• Ability to communicate and collaborate with clients, production, and post-production teams to deliver best possible creative output

Responsibilities

• Leads the creative strategy for 4-5 smaller clients (Social, YouTube, CTV, etc)
• Develops rapport with client to build a foundation of open discussion, including understanding client product and goals, as well as explaining Power Digital processes
• Researches client brand, competitors, and industry trends, and effectively implements performance creative best practices by platform
• Continually audits account to identify winning ads, present data to client, and dictate hypotheses and test strategy via monthly roadmaps
• Writes strategic consumer-centric, direct response copy and messaging strategy
• Manages requests and output with production team using Asana
• Reviews video/image assets and provides clear and actionable feedback to editors
• Leads productive internal creative team syncs and brainstorms
• Works alongside client management team as client POC for all things creative strategy
• Understands scope of requested edits, reshoots, and other deliverables
• Pushes back on client on matters of timeline, scope, feedback, and direction to drive performance based on creative best practices
• Identifies and encourages service expansion opportunities
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department