Junior Digital Strategist

Summary

The job is for a digital marketing role at Nebo, a creative agency in West Atlanta. The ideal candidate should have a marketing background, be proactive, independent, and possess skills in data analysis, communication, and Microsoft Office or Apple equivalent. Responsibilities include analyzing website metrics, assisting in interviewing target audience members, developing marketing strategies, contributing to the pitch process, creating user personas, and crafting conversion rate optimization plans.

Requirements

• Marketing background in college and/or real world experience
• A passionate, positive, and willing-to-learn attitude
• You ask the right questions, pursue the data with intensity, and aim to add as much clarity as possible to every situation
• You straddle the intersection of usability, design, psychology, and web analytics
• You understand site visitors and why they do or don't take certain actions
• You possess the ability to communicate clearly and concisely in person, over the phone, and in writing
• You are proactive and independent - you identify problems and opportunities without being asked
• A thorough understanding of Microsoft Office or Apple equivalent (Keynote, Numbers etc.)

Responsibilities

• Analyze website metrics with direction from the Web Analytics team
• Assist in interviewing target audience members for clients through scheduling, constructing discussion guides, and analyzing responses
• Develop comprehensive strategies for marketing clients
• Assist in the pitch process, contributing research, insights, and strategy recommendations
• Craft insightful user personas based on thorough qualitative and quantitative research
• Create conversion rate optimization plans & recommendations

Benefits

• Hybrid in-office/remote work or fully remote work options designed to fit your needs
• Unlimited PTO
• Free attendance to local marketing events