Junior Influencer Marketing Manager

Summary

Join air up, a company focused on healthy and sustainable lifestyles, as a Junior Creator Marketing Manager for the Italian market. You will develop and execute content creator marketing campaigns, manage relationships with influencers, and analyze campaign performance. Responsibilities include budget management, creator negotiations, and collaborating with cross-functional teams. The ideal candidate has experience in influencer marketing, fluency in Italian and English, and strong social media knowledge. Benefits include 30 days of vacation, product discounts, employer-funded pension, a purpose-built office, personal development opportunities, team events, and workation options.

Requirements

• You hold a Bachelor's or Master's degree or have completed equivalent vocational training
• Fluent English speaker & Fluent Italian in written and spoken words
• You have at least one previous relevant experience in Influencer Marketing for the Italian market (including internships and working student experiences >1 year)
• You feel at home in Social Media, having a feeling for current and future trends and influencers are always on your mind  #unboreboring
• You are a communicative and committed person and are able to handle various projects at a time, whether this is creative or analytical
• You have a knag for numbers and bring above average negotiations skills with you
• You have a strong knowledge of all social media platforms air up is active (Instagram, YouTube, TikTok, Twitch, Podcasts, Snap) and ideally consider yourself a TikTok expert

Responsibilities

• Developing highly effective local content creator marketing campaigns that are aligned to our overall marketing and content strategy
• Identifying relevant creators for long-term brand partnerships
• Developing and managing relationships with creators, influencers and agencies
• Sharing responsibility for the monthly planning and management of a six-digit budget covering the IT region
• Taking full ownership of budget and creator campaigns, covering the ideation of creative concepts, creator negotiations, contracting, day-to-day communication, content reviews, performance analysis and campaign reporting
• Monitoring, reporting & analyzing campaigns on a monthly basis and maximizing campaigns based on insights
• Developing and implementing innovative, performance driven creator marketing campaigns & strategies across YouTube, Instagram, TikTok, Twitch, etc
• Staying up to date with the latest creator marketing economy trends and incorporating them into your strategies & campaigns
• Working closely with other cross-functional departments to deliver fully integrated 360 creator marketing campaigns (paid social, CRM, etc)
• Collaborating with the wider cross-country creator marketing team to ensure local market learnings are shared in order to optimize overall performance
• Developing seeding and UGCs campaign alongside the other departments

Benefits

• 30 days of vacation
• Discount on our products
• Employer-funded pension & location related insurances (may vary per country)
• Purpose built office in MUC
• Personal development
• Regular team events
• Start-up spirit
• Workation options (availability may differ by role)