Performance Marketing Manager

Summary

Join Huckberry as a Performance Marketing Manager to lead key initiatives across paid media, go-to-market strategies, and performance creative development. You will manage customer acquisition, guide paid media execution, partner on integrated launches, and steer creative strategies for scalable growth. This role demands high ownership and strategic input, directly contributing to company goals. You will collaborate with Creative, Product Marketing, and Merchandising teams. This is a high-visibility role in a fast-paced environment based in Austin, TX (with relocation support offered for remote hires). The position involves leading performance marketing strategy and execution across various channels, guiding creative development, managing go-to-market strategies, and analyzing performance data to drive continuous improvement.

Requirements

• 4+ years in growth, performance marketing, or digital strategy (DTC, retail, or ecommerce experience preferred)
• Demonstrated success managing paid media strategy and multi-channel campaigns (Meta and Google experience required)
• Proven experience developing and optimizing creative for performance—comfortable briefing, analyzing, and iterating with a creative lens
• Strong analytical skills with a test-and-learn mindset; able to build roadmaps and connect data to strategy
• Experience working cross-functionally to hit New Customer Acquisition Cost and Efficiency Goals (cross-function with agency experience preferred but not required)
• Proficiency in Meta Ads Manager, Google Ads Manager, Looker (or similar BI tools), and project management platforms (AirTable experience preferred but not required)
• Highly organized and proactive—able to prioritize, execute, and communicate with minimal oversight

Responsibilities

• Lead performance marketing strategy and execution across Meta, Google, YouTube, affiliate, and emerging channels with our agency partners—owning acquisition KPIs, channel health, and spend efficiency
• Guide and scale performance creative development—owning creative briefs, testing frameworks, and cross-functional feedback loops that drive iterative asset optimization
• Manage and execute integrated go-to-market strategies across product drops, seasonal campaigns, and evergreen initiatives—ensuring media, creative, and merchandising are fully aligned
• Structure testing roadmaps across messaging, landing experiences, audience segments, and creative variations—driving continuous learning and iteration
• Analyze performance data and translate insights into actionable recommendations. Communicated to creative, media, and site experience teams
• Collaborate cross-functionally and communicate results—regularly share performance insights, learnings, and forward-looking optimization and growth ideas with leadership and partner teams
• Stay ahead of DTC trends—proactively surface new tools, tactics, and channels to improve acquisition efficiency and creative performance

Preferred Qualifications

• Hands-on experience with landing page testing, CRO, or funnel optimization
• Familiarity with influencer, affiliate, SEO, or lifecycle marketing channels
• Experience mentoring junior team members or managing external teams
• Passionate about storytelling, adventure, and the Huckberry lifestyle

Benefits

• Medical, Dental, Vision benefits
• 401(k) and employer match
• Annual Huckberry shopping credits
• Paid Sabbatical leave at 4 years
• Summer Fridays
• Weekly catered lunch
• Monthly happy hours
• Mental health resources
• Paid Parental Leave
• Paid Time Off & Paid Sick Leave
• Volunteer Time Off
• Generous employee discount
• WFH flexibility
• Annual offsites