LearnWorlds is hiring a
Junior Paid Ads Specialist

Summary

The job is for a Junior Paid Advertising Marketing Specialist in LearnWorlds' Demand Generation team. The role involves creating, managing, and optimizing paid campaigns across various platforms like Google, Bing, Meta, AdRoll, Twitter, LinkedIn, and TikTok Ads.

Requirements

• Bachelor's degree or higher
• Experience in one of the following: GA4, Mixpanel, Amplitude, Google Locker Studio
• Around 6 months of hands-on experience working with Google Ads
• Experience with advanced Excel functions such as pivot tables, etc

Responsibilities

• Assist in developing and implementing user acquisition plans across all primary and emerging paid channels
• Assist in designing, configuring, executing and optimizing integrated paid campaigns across our Google and Bing platform accounts
• Constantly dive into campaign performance metrics to surface new learnings and translate insights into actionable improvements against KPIs
• Ensure accurate tracking and reporting of cost per lead and paid acquisition spend within budget; manage pacing and budget re-forecasting
• Investigate competitors’ campaigns and industry paid channel trends
• Partner with Brand and other Marketing Teams to A/B test and iterate on high-performing creatives, formats, landing pages, and copy
• Follow industry trends and best practices related to online advertising, drive innovation, and contribute to case studies, blog articles, and training
• Contribute to projects, process changes, and roll-outs
• Think creatively and work closely with the entire Marketing team to develop innovative tactics and strategies that drive results
• Create and maintain the existing reports on budgets, campaign performance, etc

Preferred Qualifications

Landing page testing experience will be a plus

Benefits

• Private life and health insurance plan
• Fully remote work if you prefer to work from home, apart from when we have team meetings a few times per year
• Your personal annual training budget
• An annual home office allowance to set up your personal space
• Company laptop
• 23 days of paid time off
• 3 early summer Fridays in July and August
• A free LearnWorlds School to build and sell your own courses
• Work in one of the globally top 5 e-learning courses platform
• An opportunity to grow alongside us and shape the look and feel of tomorrow's e-learning
• An entrepreneurial, international, and highly motivated team with a flat hierarchy that will both challenge you and help you reach your highest potential
• Annual company retreats ( see the video of our latest retreat )