Clutch is hiring a
LATAM Digital Marketing Manager

Summary

The job is a remote marketing position at Praxent, a financial services company with over 20 years of experience. The role involves executing digital campaigns, ensuring data hygiene, conducting conversion rate optimization, testing, strategy development, business acumen, analytics & reporting, and contributing to creative marketing campaigns. The company promotes a healthy work/life balance, great company culture, open doors for ideas, rest and relaxation, and values its employees as people.

Responsibilities

• Create and successfully execute detailed digital campaign plans based on strategic priorities, incorporating channels (eg. SEO, ads, etc.), budgets, and timelines
• Ensure our CRM is an impeccable system of record, with all defined/appropriate data, including attribution, consistently recorded to influence future marketing efforts
• Monitor key performance indicators and make data-driven adjustments to maximize campaign effectiveness and return on investment
• Conduct A/B testing, multivariate testing, and user experience analysis to identify barriers to conversion and implement strategic improvements that enhance user engagement and drive higher conversion rates
• Contribute to the creation of creative marketing campaigns across ads, social media, the company website, email, and other platforms
• Conduct thorough analyses of ideal customer profiles, competitors, pricing, and other relevant trends within our target market
• Monitor ads, SEO, website traffic, social media engagement, email open rates, conversion rates, and other relevant metrics to assess the effectiveness of marketing campaigns and strategies

Benefits

• Stability: The company has been in business for over 20 years
• Work stays at work: The company promotes a healthy work/life balance and encourages no more than a 40 hour work week
• Great company culture: The company has been recognized by various organizations for its workplace
• We’re here to enable you: The management team is here to help employees become who they want to be, not to micromanage
• Value your ideas: At Praxent, doors are always open for help or ideas about the future of the company
• Rest and relaxation: Team members enjoy 12 days of paid time off as well as their country of residence holiday's off work
• You’re more than a worker, you’re a person: Every co-worker is committed to treating employees with respect and kindness