Remote Digital Marketing Manager

Summary

Join our team as a Digital Marketing Manager, responsible for developing and executing comprehensive digital marketing strategies to boost brand awareness and generate leads. You will manage relationships with US-based clients, oversee content creation, and optimize website content for SEO and SEM. This role requires managing social media presence, analyzing campaign performance, and managing the marketing budget. The ideal candidate possesses a proven track record in digital marketing, experience with US clients, and strong analytical and communication skills. The position is remote, with a night shift to align with US time zones, and offers a competitive salary based on experience.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Minimum of 5 years of experience in digital marketing or a related field, with experience working with US clients
• Expertise in at least one of the following areas and familiarity with the others SEO and SEM
• Knowledge of search engine optimization (SEO) best practices
• Expertise in search engine marketing (SEM) and paid search strategies
• Expertise in managing and strategizing across platforms like LinkedIn, Twitter, and other B2B-focused social media
• Expertise in creating and managing email marketing campaigns
• Knowledge of segmentation, automation, and analytics
• Ability to use tools like Google Analytics, HubSpot, and others to track and measure campaign performance
• Strong analytical skills to interpret data and make data-driven decisions
• Expertise in marketing automation tools and CRM software
• Strong knowledge of SEO, SEM, Google Analytics, and other digital marketing tools
• Experience with A/B testing and other performance measurement tools
• Strong analytical skills and data-driven thinking
• Excellent English written and verbal communication skills
• Creative thinking and problem-solving abilities
• Ability to manage multiple projects and meet deadlines
• Strong client management and interpersonal skills

Responsibilities

• Develop and implement comprehensive digital marketing strategies to increase brand awareness, drive traffic, and generate leads
• Manage relationships with US-based clients, ensuring their digital marketing needs are met and exceeded
• Oversee the creation of engaging and relevant content for various digital platforms, including the company website, social media, and email marketing campaigns
• Optimize website content and landing pages for search engine optimization (SEO) and manage pay-per-click (PPC) campaigns using Google AdWords, Bing Ads, and other platforms
• Manage and grow the company’s social media presence across platforms such as Facebook, Twitter, LinkedIn, Instagram, and others
• Monitor and analyze campaign performance metrics, provide regular reports, and make data-driven decisions to improve results
• Manage the digital marketing budget, ensuring efficient allocation of resources and maximizing ROI
• Develop assessments and proposals for digital marketing strategies and initiatives
• Work closely with the sales, product development, and customer service teams to ensure alignment of marketing strategies with business objectives
• Identify and scale martech and predictive analytics capabilities which helps improve acquisition, retention and monetization capabilities

Benefits

• Remote (Work from Home)
• Compensation: Given the full-time support required, the projected monthly income ranges from (DEPENDS ON EXPERIENCE) ₹40,000 to ₹60,000 (INDIA) $1000-2500, (LATAM) Php. 60-120K (Philippines)
• Work Schedule: Monday to Friday, adhering to a night shift to align with US Time Zones 8 AM - 5 PM PST. Additionally, schedule may be changed contingent upon the role requirement