Lead Analytics Consultant

Summary

Join Bounteous's Google Marketing Platform (GMP) Operating Unit as an Analytics Lead. This strategic and technical advisory role requires expertise in Google Marketing Platform technologies and strong client relationship skills. You will lead analytics initiatives, serve as a subject matter expert, and collaborate with various teams. The position involves expanding client relationships, developing media initiatives, and enhancing media analytics offerings. Success in this role demands strong consulting skills, effective communication, and problem-solving abilities. This is a pivotal role in strengthening partnerships with Google and clients, delivering exceptional analytics and media solutions.

Requirements

Must be legally eligible to work in Canada

Responsibilities

• Lead analytics initiatives for GMP OU projects, ensuring successful project completion, high-quality deliverables, and thorough reviews
• Act as a trusted advisor to clients, leading key discussions and workshops as the primary subject matter expert (SME)
• Serve as the first escalation point for project-related challenges, working alongside Project Management to identify pragmatic solutions - whether addressing client feedback or adjusting project timelines and budgets
• Proactively identify opportunities to expand client relationships by offering additional services and solutions
• Drive the expansion of GMP OU media initiatives to strengthen the partnership with Google and generate additional client revenue
• Serve as the go-to SME for Google Ads, DV360, CM360, and SA360, handling ad hoc client inquiries and requests
• Partner with the Senior Director of GMP Media Platforms to enhance media analytics offerings, develop business development materials, and create standard pricing estimates; train GMP OU SMEs on media analytics projects to retain work within GMP OU; define and implement the GMP OU go-to-market strategy and client support models; align current media clients with a self-service model or upsell them to a higher-tier support model with consulting hours; facilitate regular, high-impact client interactions, including Annual Business Reviews (ABRs), to align with client needs and drive expansion opportunities
• Collaborate with the Advanced Analytics practice and other GMP OU teams to develop strategies for expanding GCP capabilities within the organization
• Serve as a senior analytics and media consultant, delivering strategic insights and resolving ad hoc client requests efficiently
• Lead the development of project estimates and proposals for analytics and media services
• Exemplify strong consulting skills, effective communication, and diplomacy
• Clearly articulate complex ideas; tailor verbal and written communication to different audiences for maximum impact
• Demonstrate strong problem-solving skills and the ability to navigate technical and business challenges
• Exhibit intellectual agility, prioritizing tasks effectively and focusing on high-impact initiatives
• Take initiative by identifying opportunities, creating actionable plans, and driving them to completion
• Contribute to methodologies, best practices, and processes that elevate delivery quality, inspiring teams to achieve measurable success
• Engage with industry events, conferences, and open-source initiatives, while recommending training and certification programs to enhance team expertise
• Promote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocols
• Identify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assets
• Understand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data privacy and protection standards (GDPR, CCPA, etc.)
• Ensure data protection measures are integrated throughout the information lifecycle to safeguard sensitive information

Preferred Qualifications

• 5+ years of experience in Google Marketing Platform technologies, including GA4, GTM, and media platforms (Google Ads, DV360, CM360, SA360)
• Strong proficiency in Google Cloud Platform (GCP), particularly BigQuery, and experience with data modeling and SQL
• Hands-on experience with GA4/GTM strategy, implementation, QA, and documentation
• Expertise in troubleshooting GMP-related issues, such as data discrepancies, tracking errors, and integration challenges
• Strong understanding of digital marketing, media measurement, and attribution modeling
• Excellent communication skills, with the ability to translate complex technical concepts for non-technical stakeholders
• Google Marketing Platform and Google Cloud certifications a plus
• Degree in IT, digital marketing analytics, related field, or equivalent experience preferred

Benefits

• $115,000 - $150,000 a year
• Bounteous is willing to sponsor eligible candidates for employment visas