Lead BI Analyst

Summary

Join Launch Potato, a dynamic digital media company, as a Business Intelligence Analyst to deliver actionable insights driving revenue and margin growth. You will clean and standardize dashboards in Looker, identify reporting inconsistencies, and partner with cross-functional teams. Responsibilities include delivering ad hoc strategic analyses with financial recommendations and improving Looker Explore structures for self-service. Success requires strong analytical rigor, business acumen, and communication skills. Compensation includes a base salary, profit-sharing bonus, and competitive benefits, with future increases based on performance. Launch Potato is an Equal Opportunity Employer committed to diversity and inclusion.

Requirements

• Experience BI, analytics, or marketing/data science roles with digital marketing exposure
• Experience in digital media or performance marketing industries
• Advanced SQL and Looker proficiency
• Strong business acumen and cross-functional communication skills
• Minimum of 5 years in business intelligence or analytics in digital media or performance marketing
• Analytical Rigor: Seeks data integrity and challenges assumptions to ensure accuracy
• Business Acumen: Ties insights to outcomes; thinks beyond the dashboard
• Communication: Distills complex data into simple narratives for technical and non-technical stakeholders
• Ownership: Delivers timely insights and updates; proactively surfaces blockers or gaps
• Collaboration: Forms strong partnerships across product, media, and finance teams

Responsibilities

• Deliver actionable business intelligence and strategic insights that drive revenue and margin growth across Launch Potato’s digital properties
• Clean, standardize, and document stakeholder-facing dashboards in Looker with aligned definitions and metrics within the first 60 days
• Identify and resolve at least five inconsistencies or discrepancies in reporting logic within the first 90 days
• Partner with FP&A and product teams to ensure 100% alignment between financial and operational data by the end of the second quarter
• Deliver ad hoc strategic analyses with clear financial or strategic recommendations, averaging one per month
• Lead and document improvements to at least two core Looker Explores or dashboard structures to enable scalable self-service by end of H1

Benefits

• Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework
• Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits